The consumer needs of the he-economy are just starting to emerge – making this an incredibly exciting China market to watch. The pressure for fashionable, social presentation will continue, meaning that gaming and luxury brands (especially in beauty, sports and footwear) are expected to profit.

Sport and healthcare expenditure continues to defy gravity, as consumer spending is hit by flooding and small COVID outbreaks.

COTY reports that it sees double-digit growth in its fragrance business, highlighting robust demand for scents in China.

When buying things for their home – furniture or electric appliances – Chinese consumers are now thinking more about the eco-friendly ones free from harmful chemicals or emissions which can be harmful to one’s health.

Shiseido China has announced the launch of a Beauty Innovations Fund in collaboration with Boyu Capital. The fund, which is due to start this year after the relevant regulatory filings are complete, will explore investment opportunities among emerging Chinese brands in cosmetics and wellness. 

China’s pet industry is booming. The number of dogs and cats kept by urban residents reached 100.84 million in 2020, according to the 2020 Chinese Pet Industry White Paper jointly published by Chinese social networks for pet owners Goumin and Pet Fair Asia.

Chinese preferences for fragrances have shifted from big to boutique brands. Now, brands are looking at co-creation to stay ahead of the competition.

Edible beauty taps into a Traditional Chinese Medicine idea that what you eat can nourish your skin. How far will local consumers go to adjust their diet to stave off aging?