Market Updates
Get the latest China Marketing & E-commerce news with our monthly Market Updates.
Will Chinese Gen-Zers Get on Board with Palace?
A cultish, London-born skateboard shop and streetwear brand named Palace threw a pop-up in the Chinese city from November 9 to 11 while also officially launching its online shop on Tmall on the 11th. The flash announcement that Palace was coming to Shanghai rocked Chinese streetwear fans on Instagram and Weibo. As news of the Palace pop-up continues to spread across WeChat and Weibo, more conversations about the brand have come up. Some loyal fans travelled to Shanghai Specifically for the event, and the popular collection sold out in a minute on Tmall. Read on to learn how Palace successfully entered the Chinese market.
After WeChat and QQ, Tencent now has a video dating app
After WeChat and QQ, Tencent now has a video dating app. There is no doubt that wechat and QQ are the first widely used social software. Compared with other new apps, these two apps have encountered obstacles to attract new users. Therefore,Chinese social giant Tencent has released a video-calling app in a bid to catch up with the short-video trend and expand its presence in the social networking sector. At its core, the newborn app, dubbed “Maohu,” is a dating platform, which allows users to choose beautifying filters or put on cartoon masks when connected with friends and people nearby. Will this app be able to compete in the short-video market?
Douyin marketing tips – 7 Examples of Successful Douyin Marketing Campaigns
A short 15-second video can bring lead to amazing sales, which sounds crazy, but that’s the effect of Douyin aka Tik Tok. It is no longer possible for brands to ignore newer social networks such as Red and Douyin. And different social networks call for different strategies. If your WeChat strategy should focus on identifying a few reliable KOLs to drive sales and ROI, your Douyin and Red strategies are more likely to include a large number of small influencers who might drive viral exposure. Curious how how other brands uses Douyin correctly for marketing? Read on and find out.
Why China’s cross-border e-commerce market is surging
Cross-bored e-commerce in China holds a specific distinction where international companies are allowed to sell certain goods at preferential duty rates and without a license to operate a business in the country. Trade-friendly policies and rising demand among Chinese consumers for international goods are driving the growth of this industry, which is still in its early stages. Read on to find out why cross-border e-commerce in China is surging and will keep growing for the foreseeable future.
Luxury Brands Strive to Improve Messaging for Chinese Market
Luxury travel is a sector that defies borders. The trends shaping and changing travel at the luxury level seem to transcend cultures. Chinese market employs a unique set of digital platforms, making the context within which this segment receives brand messages very different than in the Americas and Europe .As luxury travel and hospitality marketing in China, international brands are learning that both the messaging and the technology used to share messaging matters if they hope to develop the deep-seared customer relationships that they are after. The challenge is to develop content for this important market while maintaining the global story line. This article summarized three crucial methods for luxury brands as 1. Content building on cultural connections; 2.Nudanced messaging for a major market; 3.The platforms to play on. Read on to find out more details of the 3 methods.
App Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom
These days, Alibaba, Jingdong, and ByteDance are all developing new social platforms that target students, turning the college campus into a crucial battleground for the future of Chinese social media. Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me” ) is attracting interest from Chinese college-aged consumers. The app is targeting a perceived yearning for authenticity, as that idea is often associated with Gen Z consumers. The platform promises that its users can “share and discover real people, real things, and real feelings.” Users can scan friends’ faces to add them to their network, use a celebrity face-match feature, and use an array of filters and stickers. If Ruwo and its counterparts do emerge as more private social networks, brands will need to develop smart strategies for reaching potential loyal customers within the communities where they spend time fostering close relationships with people similar to
Singles Day – China female consumers’ shopping plan – 2019
Singles Day has become the biggest shopping event on the planet. And female consumers are projected to lead the way on this year’s buying frenzy. PJdaren surveyed over 6,500 female key opinion consumers (KOCs) with the goal of helping brands and retailers better understand how Chinese women plan to shop on 11/11, their preferences, propensity to spend and factors influencing their brand choice. It is certainly worth a read!
China’s “Mini-Me” Culture is Perfect for Luxury Brands
In 2015 China went from a one-child to a two-child policy. And it is predicted that by 2020 the government would relax all birth restrictions, ending the family planning policy. This is great news for brands selling children’s apparel, baby-care products, and toys. Especially with the new and immerging culture of “mini-me”, brands should consider focusing on young Chinese Female Moms. These Gen-Z mothers “take pride in seeing their daughters look like themselves” and are constantly on social media sites posting their parenting and mini-me adventures. Which is exactly where the brands can capture their attention and promote their products to these spend-happy moms.
Will Chinese Gen-Zers Get on Board with Palace?
A cultish, London-born skateboard shop and streetwear brand named Palace threw a pop-up in the Chinese city from November 9 to 11 while also officially launching its online shop on Tmall on the 11th. The flash announcement that Palace was coming to Shanghai rocked Chinese streetwear fans on Instagram and Weibo. As news of the Palace pop-up continues to spread across WeChat and Weibo, more conversations about the brand have come up. Some loyal fans travelled to Shanghai Specifically for the event, and the popular collection sold out in a minute on Tmall. Read on to learn how Palace
After WeChat and QQ, Tencent now has a video dating app
After WeChat and QQ, Tencent now has a video dating app. There is no doubt that wechat and QQ are the first widely used social software. Compared with other new apps, these two apps have encountered obstacles to attract new users. Therefore,Chinese social giant Tencent has released a video-calling app in a bid to catch up with the short-video trend and expand its presence in the social networking sector. At its core, the newborn app, dubbed “Maohu,” is a dating platform, which allows users to choose beautifying filters or put on cartoon masks when connected with friends and people nearby.
Douyin marketing tips – 7 Examples of Successful Douyin Marketing Campaigns
A short 15-second video can bring lead to amazing sales, which sounds crazy, but that’s the effect of Douyin aka Tik Tok. It is no longer possible for brands to ignore newer social networks such as Red and Douyin. And different social networks call for different strategies. If your WeChat strategy should focus on identifying a few reliable KOLs to drive sales and ROI, your Douyin and Red strategies are more likely to include a large number of small influencers who might drive viral exposure. Curious how how other brands uses Douyin correctly for marketing? Read on and find
Why China’s cross-border e-commerce market is surging
Cross-bored e-commerce in China holds a specific distinction where international companies are allowed to sell certain goods at preferential duty rates and without a license to operate a business in the country. Trade-friendly policies and rising demand among Chinese consumers for international goods are driving the growth of this industry, which is still in its early stages. Read on to find out why cross-border e-commerce in China is surging and will keep growing for the foreseeable future.
Luxury Brands Strive to Improve Messaging for Chinese Market
Luxury travel is a sector that defies borders. The trends shaping and changing travel at the luxury level seem to transcend cultures. Chinese market employs a unique set of digital platforms, making the context within which this segment receives brand messages very different than in the Americas and Europe .As luxury travel and hospitality marketing in China, international brands are learning that both the messaging and the technology used to share messaging matters if they hope to develop the deep-seared customer relationships that they are after. The challenge is to develop content for this important market while maintaining the
App Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom
These days, Alibaba, Jingdong, and ByteDance are all developing new social platforms that target students, turning the college campus into a crucial battleground for the future of Chinese social media. Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me” ) is attracting interest from Chinese college-aged consumers. The app is targeting a perceived yearning for authenticity, as that idea is often associated with Gen Z consumers. The platform promises that its users can “share and discover real people, real things, and real feelings.” Users can scan friends’ faces to add them to their network,
Singles Day – China female consumers’ shopping plan – 2019
Singles Day has become the biggest shopping event on the planet. And female consumers are projected to lead the way on this year’s buying frenzy. PJdaren surveyed over 6,500 female key opinion consumers (KOCs) with the goal of helping brands and retailers better understand how Chinese women plan to shop on 11/11, their preferences, propensity to spend and factors influencing their brand choice. It is certainly worth a read!
China’s “Mini-Me” Culture is Perfect for Luxury Brands
In 2015 China went from a one-child to a two-child policy. And it is predicted that by 2020 the government would relax all birth restrictions, ending the family planning policy. This is great news for brands selling children’s apparel, baby-care products, and toys. Especially with the new and immerging culture of “mini-me”, brands should consider focusing on young Chinese Female Moms. These Gen-Z mothers “take pride in seeing their daughters look like themselves” and are constantly on social media sites posting their parenting and mini-me adventures. Which is exactly where the brands can capture their attention and promote their
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