Market Updates
The latest headlines that matter to your business.
Hunter China
As a German leading brand in the pet supply industry, HUNTER was founded in 1980 by Rolf Trautwein. Leather is what HUNTER is passionate about. Every leather product from HUNTER is a very special item that has undergone numerous complex production processes. Their high quality standards are applied right from the start, when the raw materials are inspected on arrival at their manufacturing facility, only to bring a unique experience to the dogs and their owners. HUNTER decided to provide high-quality pet accessories to Chinese consumers by opening its offical Tmall Official store. Hence, HUNTER turned to AgencyChina to operate its Chinese e-commerce accounts and social media with the aim of improving awareness and providing better options to Chinese pet owners. In 2022, Agencychina has become the exclusive agent of HUNTER in China to expand more B2B channels online and offlines. Here’s how AgencyChina went into action: AgencyChina undertook research to understand
He-Economy Takes Off
The consumer needs of the he-economy are just starting to emerge – making this an incredibly exciting China market to watch. The pressure for fashionable, social presentation will continue, meaning that gaming and luxury brands (especially in beauty, sports and footwear) are expected to profit.
Electric Vehicles and Luxury Goods Are Spending Bright Spots
Sport and healthcare expenditure continues to defy gravity, as consumer spending is hit by flooding and small COVID outbreaks.
Robust Demand For Fragrances
COTY reports that it sees double-digit growth in its fragrance business, highlighting robust demand for scents in China.
Eco-Friendly Awareness Reaches New Heights
When buying things for their home – furniture or electric appliances – Chinese consumers are now thinking more about the eco-friendly ones free from harmful chemicals or emissions which can be harmful to one’s health.
Fund Aims to Unlock Beauty Investments in China
Shiseido China has announced the launch of a Beauty Innovations Fund in collaboration with Boyu Capital. The fund, which is due to start this year after the relevant regulatory filings are complete, will explore investment opportunities among emerging Chinese brands in cosmetics and wellness.
China’s Extraordinary Pet Industry
China’s pet industry is booming. The number of dogs and cats kept by urban residents reached 100.84 million in 2020, according to the 2020 Chinese Pet Industry White Paper jointly published by Chinese social networks for pet owners Goumin and Pet Fair Asia.
Localized Fragrances A Big Hit
Chinese preferences for fragrances have shifted from big to boutique brands. Now, brands are looking at co-creation to stay ahead of the competition.
Hunter China
As a German leading brand in the pet supply industry, HUNTER was founded in 1980 by Rolf Trautwein. Leather is what HUNTER is passionate about. Every leather product from HUNTER is a very special item that has undergone numerous complex production processes. Their high quality standards are applied right from the start, when the raw materials are inspected on arrival at their manufacturing facility, only to bring a unique experience to the dogs and their owners. HUNTER decided to provide high-quality pet accessories to Chinese consumers by opening its offical Tmall Official store. Hence, HUNTER turned to AgencyChina to operate
He-Economy Takes Off
The consumer needs of the he-economy are just starting to emerge – making this an incredibly exciting China market to watch. The pressure for fashionable, social presentation will continue, meaning that gaming and luxury brands (especially in beauty, sports and footwear) are expected to profit.
Electric Vehicles and Luxury Goods Are Spending Bright Spots
Sport and healthcare expenditure continues to defy gravity, as consumer spending is hit by flooding and small COVID outbreaks.
Robust Demand For Fragrances
COTY reports that it sees double-digit growth in its fragrance business, highlighting robust demand for scents in China.
Eco-Friendly Awareness Reaches New Heights
When buying things for their home – furniture or electric appliances – Chinese consumers are now thinking more about the eco-friendly ones free from harmful chemicals or emissions which can be harmful to one’s health.
Fund Aims to Unlock Beauty Investments in China
Shiseido China has announced the launch of a Beauty Innovations Fund in collaboration with Boyu Capital. The fund, which is due to start this year after the relevant regulatory filings are complete, will explore investment opportunities among emerging Chinese brands in cosmetics and wellness.
China’s Extraordinary Pet Industry
China’s pet industry is booming. The number of dogs and cats kept by urban residents reached 100.84 million in 2020, according to the 2020 Chinese Pet Industry White Paper jointly published by Chinese social networks for pet owners Goumin and Pet Fair Asia.
Localized Fragrances A Big Hit
Chinese preferences for fragrances have shifted from big to boutique brands. Now, brands are looking at co-creation to stay ahead of the competition.
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