Chinese preferences for fragrances have shifted from big to boutique brands. Now, brands are looking at co-creation to stay ahead of the competition.

Edible beauty taps into a Traditional Chinese Medicine idea that what you eat can nourish your skin. How far will local consumers go to adjust their diet to stave off aging?

China’s glamping trend was on display at the annual Taobao Maker Festival.

As more consumers had to shop from home during the pandemic, online-to-offline sales grew by more than 50% in China last year.

A new genre of digital-native, contemporary brands we refer to as “DTC disruptors” in China have quickly eroded market share from big brands in their respective categories.

The participation of short video platforms Douyin and Kuaishou in 618, China’s second-largest e-commerce festival, are a reminder that China’s e-commerce landscape isn’t just Alibaba, JD and Pinduoduo.

250,000 merchants and brands from around the globe participated in this year’s 6.18 on Tmall, more than double last year. Of these, two-thirds expected Tmall would be their primary sales channel for 618, according to a third-party survey.

In five short years, a millennial’s flash of inspiration proved to be a game-changing model. Livestream technology has not only enhanced the shopping experience for consumers, but reshaped the face of commerce.