Market Updates

Find out what is happening in the Chinese Digital Market with our Market Updates.

PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?

The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.

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Why China’s Viral Video App Douyin is No Good for Luxury

Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!

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100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup

Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.

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Douyin rival acquires anime and video sharing platform Acfun

The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!

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How to rank on Baidu for free? The power of Zhihu Q&A platform

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.

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Four Cross-Border ecommerce platforms just for luxury brands

When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.

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Redbook is a vital part of any beauty brand’s marketing mix

While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands and educate themselves before purchasing.

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Budgeting for Digital Marketing in China, Explained

Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand’s expectations of the required investments. But more importantly it underlines what we always tell our clients “Marketing should always be highly individualized and personalized – to the brand, the target audience, and to what the brand wants to achieve in the market.”

Read More »

PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?

The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.

Read More »

Why China’s Viral Video App Douyin is No Good for Luxury

Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!

Read More »

100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup

Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.

Read More »

Douyin rival acquires anime and video sharing platform Acfun

The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!

Read More »

How to rank on Baidu for free? The power of Zhihu Q&A platform

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.

Read More »

Four Cross-Border ecommerce platforms just for luxury brands

When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.

Read More »

Redbook is a vital part of any beauty brand’s marketing mix

While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands and educate themselves before purchasing.

Read More »

Budgeting for Digital Marketing in China, Explained

Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand’s expectations of the required investments. But more importantly it underlines what we always tell our clients “Marketing should always be highly individualized and personalized – to the brand, the target audience, and to what the brand wants to achieve in the market.”

Read More »

Toutiao sues Zhihu for defamation

The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a online marketing strategy in China and to be aware of these possible negative effect.

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Weibo reports 111% increase in profit, adding 70 million users

In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company’s revenue which increased by 76% compared to this time last year, rising from $199.2 million to $349.9 million.

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