Market Updates
The latest headlines that matter to your business.

China’s CBD Market Gets Attention
China is the world’s largest producer of cannabis, but previously didn’t have a specific regulatory architecture for end-consumer products with CBD. That’s now changing, paving the way for CBD-infused products to be manufactured and sold locally.

Chinese Shoppers Are Spending More, According To Alibaba-Owned Retailer
In the aftermath of the coronavirus pandemic, China’s consumers are spending less time on the shopping process — but they’re spending more money on luxury and cosmetics than before, according to Chen Xiaodong, CEO of InTime. InTime has has 62 department stores in 33 Chinese cities.

Aus-China Tensions Haven’t Impacted Consumer Views Towards Australia
A report from CLSA, surveying 2400 consumers from 24 Chinese cities, suggests trade tension between Australia and China hasn’t dampened Chinese consumers’ attitudes towards Australian products.

Chinese Consumers Understanding of ‘Organic’ is Just Getting Started
European entrants into China need to be aware that Chinese consumers don’t quite have the same understanding of ‘organic’ as customers in Europe. Although organic food imports to China have strong growth tailwinds, consumer education on organic propositions still has a long way to go.

Mercedes clarifies Bottas’s ‘Wuhan bat’ comment in Chinese social media post
No industry is safe from Chinese Netizen’s scrutiny. Not even Formula 1. During Sunday’s Grand Prix Bottas finished 14th, ending his chances of possibly becoming world champion. Afterwards a television broadcaster asked him: “If there was one day from 2020 you could skip from your calendar would it be today?” Bottas replied: “Today, yes,” then added jokingly, “or maybe the day when someone bought a bat in Wuhan.” Following heavy criticism of Bottas’s remarks on Chinese social media, Mercedes issued a clarification from their official account on Weibo. Read on for the full story!

Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Following years of success attracting outbound tourist-shoppers to stores worldwide and, more recently, seeing Chinese consumers shopping locally, Canada Goose recently announced plans to double its retail footprint in China by opening four new stores in the country by March 2021 (representing 60% of its new stores globally).

How German Beauty and Wellness Brands are Winning Chinese Consumers
Germany, long famous for its beer, sausages, soccer and sedans, is now increasingly catching the eye of young Chinese consumers seeking premium cosmetics and health products. It’s happening thanks to a new class of digitally-minded German brands establishing a strong presence in China through e-commerce, said Karl Wehner, managing director of the Germany, Austria and Switzerland markets at Alibaba Group.

Livestreams shift from sales to brand-building
Last week our very own Michael Norris moderated a panel with Pablo Mauron and Maggie Fu, where they discussed all things livestream e-commerce. Michael posted afterwards: “What struck me was there are a growing number of examples where livestreaming is used for brand-building, rather than sales channel.” At present, luxury arguably leads the way in this “brand-building first” use of livestream. Read a short summary of the discussion on Technode.

China’s CBD Market Gets Attention
China is the world’s largest producer of cannabis, but previously didn’t have a specific regulatory architecture for end-consumer products with CBD. That’s now changing, paving the way for CBD-infused products to be manufactured and sold locally.

Chinese Shoppers Are Spending More, According To Alibaba-Owned Retailer
In the aftermath of the coronavirus pandemic, China’s consumers are spending less time on the shopping process — but they’re spending more money on luxury and cosmetics than before, according to Chen Xiaodong, CEO of InTime. InTime has has 62 department stores in 33 Chinese cities.

Aus-China Tensions Haven’t Impacted Consumer Views Towards Australia
A report from CLSA, surveying 2400 consumers from 24 Chinese cities, suggests trade tension between Australia and China hasn’t dampened Chinese consumers’ attitudes towards Australian products.

Chinese Consumers Understanding of ‘Organic’ is Just Getting Started
European entrants into China need to be aware that Chinese consumers don’t quite have the same understanding of ‘organic’ as customers in Europe. Although organic food imports to China have strong growth tailwinds, consumer education on organic propositions still has a long way to go.

Mercedes clarifies Bottas’s ‘Wuhan bat’ comment in Chinese social media post
No industry is safe from Chinese Netizen’s scrutiny. Not even Formula 1. During Sunday’s Grand Prix Bottas finished 14th, ending his chances of possibly becoming world champion. Afterwards a television broadcaster asked him: “If there was one day from 2020 you could skip from your calendar would it be today?” Bottas replied: “Today, yes,” then added jokingly, “or maybe the day when someone bought a bat in Wuhan.” Following heavy criticism of Bottas’s remarks on Chinese social media, Mercedes issued a clarification from their official account on Weibo. Read on for the full story!

Canada Goose Banks on Interactive Pop-Up, Store Openings to Woo Chinese Consumers Closer to Home
Following years of success attracting outbound tourist-shoppers to stores worldwide and, more recently, seeing Chinese consumers shopping locally, Canada Goose recently announced plans to double its retail footprint in China by opening four new stores in the country by March 2021 (representing 60% of its new stores globally).

How German Beauty and Wellness Brands are Winning Chinese Consumers
Germany, long famous for its beer, sausages, soccer and sedans, is now increasingly catching the eye of young Chinese consumers seeking premium cosmetics and health products. It’s happening thanks to a new class of digitally-minded German brands establishing a strong presence in China through e-commerce, said Karl Wehner, managing director of the Germany, Austria and Switzerland markets at Alibaba Group.

Livestreams shift from sales to brand-building
Last week our very own Michael Norris moderated a panel with Pablo Mauron and Maggie Fu, where they discussed all things livestream e-commerce. Michael posted afterwards: “What struck me was there are a growing number of examples where livestreaming is used for brand-building, rather than sales channel.” At present, luxury arguably leads the way in this “brand-building first” use of livestream. Read a short summary of the discussion on Technode.
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