Market Updates

Find out what is happening in the Chinese Digital Market with our Market Updates.

The demographic timebomb that will hit the Chinese economy

The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested in Chinese culture and even rank local products higher than foreign ones in nine out of seventeen categories. These changes will have a huge impact, not only on China but on the world at large.

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Kuaishou launches Snap Spectacles-like product as Tencent Weishi gets a new action cam

The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the moves into integrating hardware with short-videos work out remains to be seen, but one thing is for certain, the short-video phenomenon in China isn’t going to stop anytime soon.

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Douyin shifts to partner with MCN to widen content offerings

Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple’s App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of Multi-Channel Networks (MCNs) to be certified partners to improve the cooperation with KOLs. Check this article for more information.

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1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands

Many mini-programs have already cemented their place in China’s online ecosystem, but it is still surprising how fast they are growing. The number of daily active users has now reached 280 million. Mini-program have already been wildly for ecommerce, but now luxury brands also see the benefits from it and start creating their own mini-programs. This article mentions three key mini-program trends, and what they mean for luxury brands.

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Ximalaya, Dedao and more: the boom of Chinese paid audio content

Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China’s paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key nowadays and will drive immediate and long-term results.

Read More »

The demographic timebomb that will hit the Chinese economy

The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested in Chinese culture and even rank local products higher than foreign ones in nine out of seventeen categories. These changes will have a huge impact, not only on China but on the world at large.

Read More »

Kuaishou launches Snap Spectacles-like product as Tencent Weishi gets a new action cam

The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the moves into integrating hardware with short-videos work out remains to be seen, but one thing is for certain, the short-video phenomenon in China isn’t going to stop anytime soon.

Read More »

Douyin shifts to partner with MCN to widen content offerings

Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple’s App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of Multi-Channel Networks (MCNs) to be certified partners to improve the cooperation with KOLs. Check this article for more information.

Read More »

1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands

Many mini-programs have already cemented their place in China’s online ecosystem, but it is still surprising how fast they are growing. The number of daily active users has now reached 280 million. Mini-program have already been wildly for ecommerce, but now luxury brands also see the benefits from it and start creating their own mini-programs. This article mentions three key mini-program trends, and what they mean for luxury brands.

Read More »

Ximalaya, Dedao and more: the boom of Chinese paid audio content

Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China’s paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key nowadays and will drive immediate and long-term results.

Read More »

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