Kuaishou has suspended an e-commerce referral feature for Taobao products. The feature previously allowed listings from the e-commerce marketplace to be displayed in the short video app. Kuaishou has been doubling down on e-commerce features in the hope of commercializing its huge user base. And Tencent is reportedly going to invest $2 Billion, which also explains why product referals to other third-part platforms like JD and Youzan are still available but Taobao is not.

Chinese online retailer JD.com has launched a new lifestyle brand called Seven Fun. This brand is expected to focus on tier-one cities targeting working professionals with an annual income of over RMB 100,000. The first Seven Fun space spans 10,000 square feet. It is a combination of bars, eateries, and a supermarket that sells fresh produce and groceries, as well as wine and craft beer.The company said that, in order to maximize its return, the Seven Fun hopes to penetrate the consumption and lifestyle needs of young working professionals, from breakfast, lunch, dinner to late-night snacks. Consumers can also place orders via the 7Fresh app and have them delivered to their homes. From the description of this article, this new brand could bring great opportunities to all kinds of retail product brands in the near future.

Chinese social commerce platform Xiaohongshu will launch live-streaming features early next year, the latest in a stream of e-commerce sites that have implemented the feature as a way to better engage with consumers. The launch comes as other prominent e-commerce platforms such as Alibaba, JD.com and Mogu have launched the feature with great success. Live-streaming is part of the growing “shoppertainment” trend in China’s e-commerce industry, where platforms meld entertainment and shopping to entice shoppers to spend more time on their platform. Pinduoduo debuted its first live-streaming session late last month in a signal that the company could also be adding the feature to the platform soon as a way to drive growth.

A cultish, London-born skateboard shop and streetwear brand named Palace threw a pop-up in the Chinese city from November 9 to 11 while also officially launching its online shop on Tmall on the 11th. The flash announcement that Palace was coming to Shanghai rocked Chinese streetwear fans on Instagram and Weibo. As news of the Palace pop-up continues to spread across WeChat and Weibo, more conversations about the brand have come up. Some loyal fans travelled to Shanghai Specifically for the event, and the popular collection sold out in a minute on Tmall. Read on to learn how Palace successfully entered the Chinese market.

After WeChat and QQ, Tencent now has a video dating app. There is no doubt that wechat and QQ are the first widely used social software. Compared with other new apps, these two apps have encountered obstacles to attract new users. Therefore,Chinese social giant Tencent has released a video-calling app in a bid to catch up with the short-video trend and expand its presence in the social networking sector. At its core, the newborn app, dubbed “Maohu,” is a dating platform, which allows users to choose beautifying filters or put on cartoon masks when connected with friends and people nearby. Will this app be able to compete in the short-video market?

A short 15-second video can bring lead to amazing sales, which sounds crazy, but that’s the effect of Douyin aka Tik Tok. It is no longer possible for brands to ignore newer social networks such as Red and Douyin. And different social networks call for different strategies. If your WeChat strategy should focus on identifying a few reliable KOLs to drive sales and ROI, your Douyin and Red strategies are more likely to include a large number of small influencers who might drive viral exposure. Curious how how other brands uses Douyin correctly for marketing? Read on and find out.

Cross-bored e-commerce in China holds a specific distinction where international companies are allowed to sell certain goods at preferential duty rates and without a license to operate a business in the country. Trade-friendly policies and rising demand among Chinese consumers for international goods are driving the growth of this industry, which is still in its early stages. Read on to find out why cross-border e-commerce in China is surging and will keep growing for the foreseeable future.

Luxury travel is a sector that defies borders. The trends shaping and changing travel at the luxury level seem to transcend cultures. Chinese market employs a unique set of digital platforms, making the context within which this segment receives brand messages very different than in the Americas and Europe .As luxury travel and hospitality marketing in China, international brands are learning that both the messaging and the technology used to share messaging matters if they hope to develop the deep-seared customer relationships that they are after. The challenge is to develop content for this important market while maintaining the global story line. This article summarized three crucial methods for luxury brands as 1. Content building  on  cultural connections; 2.Nudanced messaging for a major market; 3.The platforms to play on. Read on to find out more details of the 3 methods.