Market Updates

Find out what is happening in the Chinese Digital Market with our Market Updates.

How to rank on Baidu for free? The power of Zhihu Q&A platform

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.

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Four Cross-Border ecommerce platforms just for luxury brands

When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.

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Redbook is a vital part of any beauty brand’s marketing mix

While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands and educate themselves before purchasing.

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Budgeting for Digital Marketing in China, Explained

Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand’s expectations of the required investments. But more importantly it underlines what we always tell our clients “Marketing should always be highly individualized and personalized – to the brand, the target audience, and to what the brand wants to achieve in the market.”

Read More »

Toutiao sues Zhihu for defamation

The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a online marketing strategy in China and to be aware of these possible negative effect.

Read More »

Weibo reports 111% increase in profit, adding 70 million users

In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company’s revenue which increased by 76% compared to this time last year, rising from $199.2 million to $349.9 million.

Read More »

Social ecommerce service Sibu raises $7 million to boost mini-program project

Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It claims to have over 2.1 million registered dealers and over 50k active dealers worldwide.

Read More »

How to rank on Baidu for free? The power of Zhihu Q&A platform

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.

Read More »

Four Cross-Border ecommerce platforms just for luxury brands

When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.

Read More »

Redbook is a vital part of any beauty brand’s marketing mix

While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands

Read More »

Budgeting for Digital Marketing in China, Explained

Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand’s expectations of the required investments. But more importantly it underlines what we always tell our clients “Marketing should always be highly individualized and personalized – to the brand, the target audience, and to what the brand wants to achieve in the market.”

Read More »

Toutiao sues Zhihu for defamation

The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a online marketing strategy in China and to be aware of these possible negative effect.

Read More »

Weibo reports 111% increase in profit, adding 70 million users

In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company’s revenue which increased by 76% compared to this time last year, rising from $199.2 million to $349.9 million.

Read More »

Social ecommerce service Sibu raises $7 million to boost mini-program project

Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It claims to have over 2.1 million registered dealers and over 50k active dealers worldwide.

Read More »

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