Market Updates
Find out what is happening in the Chinese Digital Market with our Market Updates.
Why China’s Adventurous Gen-Z is Spending More Overseas
“Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor” – this is the travel style of the new generation of Chinese travelers. And this doesn’t come cheap. Chinese Millennials and the Z Generation are devoting more than one third of their income to travel, with an average of four trips a year. And they are spontaneous, with 36% booking their vacations less than one month in advance. Marketers and travel industry companies have been rushing to cater to this lucrative market.
How Luxury Car Brands in China Show That Bigger is Better
The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand’s presence online and offline are both must-haves. This article points out how car brands ignite passion for their marque in China’s competitive environment.
Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
Burberry is the latest in a long line of brands to launch a Valentine’s Day campaign. Taking the form of a social game in honor of Chinese Valentine’s Day, Burberry’s campaign (which is said to be a mini-program but seems to be a regular H5 campaign) allows users to test their love. After playing it links to the Valentine’s Collection which includes two new Qixi bags exclusive to China. This special collection does seem to be available in a Mini-program shop available via a QR code after finishing the quiz. Josie Zhang, Vice President of Burberry in China, told Jing Daily, “The WeChat mini-program allows the customer to experience our brand in a seamless and engaging way, which
What’s the Difference Between a KOL and a Wanghong?
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities aren’t always KOLs though. This article explains the different between wanghong (online celebrities) and KOLs.
The secret to WeChat mini-games’ success: Interview with Li Qing, director of mini-games department
Official figures show there are now more than a million mini programs in circulation. With mini-games monetizing fast via advertising and in-app purchases, WeChat has announced in-game ad daily transaction volumes of up to RMB 10 million. Read on to find out how traditional offline chain stores can benefit from WeChat mini programs or mini-games and how WeChat managed to get recognition for mini-game products in the first place.
China “Hearts” Emojis, So Why Aren’t Brands Using Them?
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage of the marketing potential of emojis in China yet?
The demographic timebomb that will hit the Chinese economy
The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested in Chinese culture and even rank local products higher than foreign ones in nine out of seventeen categories. These changes will have a huge impact, not only on China but on the world at large.
What South Australia Learned from Partnering with a Superstar
Influencer Marketing Strategies do not only work well for campaigns in China targeting consumers to spend locally, they also work for industries like tourism to attract consumers to other countries and destinations.
Why China’s Adventurous Gen-Z is Spending More Overseas
“Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor” – this is the travel style of the new generation of Chinese travelers. And this doesn’t come cheap. Chinese Millennials and the Z Generation are devoting more than one third of their income to travel, with an average of four trips a year. And they are spontaneous, with 36% booking their vacations less than one month in advance. Marketers and travel industry companies have been rushing to cater to this lucrative market.
How Luxury Car Brands in China Show That Bigger is Better
The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand’s presence online and offline are both must-haves. This article points out how car brands ignite passion for their marque in China’s competitive environment.
Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program
Burberry is the latest in a long line of brands to launch a Valentine’s Day campaign. Taking the form of a social game in honor of Chinese Valentine’s Day, Burberry’s campaign (which is said to be a mini-program but seems to be a regular H5 campaign) allows users to test their love. After playing it links to the Valentine’s Collection which includes two new Qixi bags exclusive to China. This special collection does seem to be available in a Mini-program shop available via a QR code after finishing the quiz. Josie Zhang, Vice President of Burberry in China, told Jing Daily,
What’s the Difference Between a KOL and a Wanghong?
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities aren’t always KOLs though. This article explains the different between wanghong (online celebrities) and KOLs.
The secret to WeChat mini-games’ success: Interview with Li Qing, director of mini-games department
Official figures show there are now more than a million mini programs in circulation. With mini-games monetizing fast via advertising and in-app purchases, WeChat has announced in-game ad daily transaction volumes of up to RMB 10 million. Read on to find out how traditional offline chain stores can benefit from WeChat mini programs or mini-games and how WeChat managed to get recognition for mini-game products in the first place.
China “Hearts” Emojis, So Why Aren’t Brands Using Them?
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage of the marketing potential of emojis in China yet?
The demographic timebomb that will hit the Chinese economy
The gigantic Chinese middle-class, which is projected to grow to 659m by 2030, consists of a cohort of urban only-children who will be relied on to support two ageing parents, and four grandparents. Due to that, and other factors the tastes of this generation are changing. They are more interested in Chinese culture and even rank local products higher than foreign ones in nine out of seventeen categories. These changes will have a huge impact, not only on China but on the world at large.
What South Australia Learned from Partnering with a Superstar
Influencer Marketing Strategies do not only work well for campaigns in China targeting consumers to spend locally, they also work for industries like tourism to attract consumers to other countries and destinations.
Would you like to stay up to date?
Sign up to our newsletter if you want a monthly digest of the latest Chinese Digital Marketing news!