WeChat Mini Programs are still booming, both in number of users and engagement rates. WeChat Mini Program Monthly Active Users (MAUs) grew from 743 million to 829 million between June 2019 and June 2020, much faster than the overall WeChat users growth. Not only did the number of WeChat Mini Program users increase, but so did their engagement rate. The number of Mini Program each user is engaging with every month grew from 8.7 to 9.8 within a year. For more statistics check out the full article!

Alibaba and JD are masters of demand creation – they know what China’s online shoppers want and how best to give it to them. So it’s no surprise that Tmall is upgrading some of its luxury channels to better align with the tastes and preferences of China’s Gen Z consumers. So what’s in store for the upgrade? One example is innovative content marketing. For example, ahead of Chinese Valentine’s Day, Tmalls’ Luxury Pavilion launched an immersive pop-up feature. It took online shoppers on a journey into fantasy worlds represented by different brands, including Balenciaga, Valentino, Hugo Boss, AMI Paris, Hamilton, Coach and Yves Saint Laurent Beauté. Consumers could enter these virtual worlds to explore the brands and their newest products.

China will likely become the world’s largest economy in a few years and it is preparing itself for major shifts in international trade. Ahead of the 14th five-year plan, China’s policymakers have use the term “dual circulation” to describe how they see China’s economy interacting with others over the coming years. The phrase refers broadly to two circles of economic activity — internal and external — with greater emphasis than before on business at home. This means more emphasis on nurturing China’s consumers and consumption. We’ll bring you more explanations as the policy is fleshed out!

Paris men’s fashion week was entirely virtual this year, and Louis Vuitton didn’t show anything at all. Instead, the venerable French couture house put on a blockbuster show in Shanghai in August, featuring designer Virgil Abloh’s new menswear collection alongside older pieces that were already available in stores. It received 68 million viewers on Weibo, 18 million on Douyin, 8 million on Tencent, and millions more on other platforms. More importantly, Louis Vuitton shops in Shanghai, Taiwan, China, and Korea all had their biggest sales weekend in history following the show.

Amid rapid economic development and increased awareness of healthy eating, the meal replacement market in China has grown at an annual rate of more than 30 percent in recent years, despite making a late start, according to market research company Euromonitor International. It said the market size in 2017 reached 57.17 billion yuan ($8.33 billion at today’s rates) and is expected to hit 120 billion yuan by 2022. The market’s rise has been driven by growing health awareness, including weight loss, and the demand for greater convenience. We’ve been developing expertise in weight management and weight loss, working with clients on a number of different products. If you’re interested in China’s fitness market, we’re the people to talk to.

We’ve been proud to partner with Johnson & Johnson in China and we celebrate their continued success in market. Since 2015, J&J’s online turnover of consumer health products has grown by seven times, making China J&J’s most digitalized consumer market. China has been one of the nine key markets for J&J’s consumer health products business worldwide. China takes the lead worldwide in terms of the digital environment, people’s consumption habits on the digital platforms, the huge amount of data and the capability in data analysis. What learnings are you taking from China and applying to other markets?

E-commerce sales were almost a quarter of retail sales before the pandemic, but e-commerce penetration continues. China’s e-commerce and food delivery giants are reaping the benefits of an increasing number of consumers shopping online and businesses trying to digitize. Indeed, Meituan Dianping, Alibaba and JingDong all reported strong earnings for the second quarter of 2020 as lockdown rules in the world’s second-largest economy relaxed. Did you know AgencyChina is also an e-commerce agency? We set up and run e-commerce stores, on Tmall, JD, Little Red Book, Kaola, Suning, PDD or any other e-commerce platform in China.

China’s consumers are getting more health conscious, selecting snacks and beverages more carefully. Research firm Kantar reports China’s beverage sector has marched into the sugar-free era, with sales of low-sugar and sugar-free drinks up 13 percent last year, while in the overall beverage sector, sales grew less than 1 percent. More new beverage products emphasize health, and some have added minerals, protein, or fiber. How will your brand fit into this trend?