Strategy based on Research leading to the best Digital Marketing & E-commerce results.
What we do
Market Scans, Competitor Analysis or even Field Research to understand opportunities in the market, identify relevant segments, and tailor brand and product proposition to target segments.
Social Media Setup
Creating a relevant and strong social media presence to communicate your brand positioning. Leveraging China’s biggest platforms to build a solid base presence.
We set up and run E-commerce stores for large and small brands wanting to conquer the Chinese Market. Whether it is Tmall, JD, Red book or any other platform.
Keeping up a steady stream of content is key in any market but crucial in China. We help brands to stay active through ongoing content management support.
Don’t put all your eggs in one basket, definitely in China. Which is exactly why we help clients find the best Niche platforms to market on.
Relevant and personalized content will help set a brand apart from competition. In order to achieve that we setup a Social CRM for brands in China.
Once the database of consumers starts to grow it is advisable to start using marketing automation software. We have the right tools for brands in China.
Customers in China are demanding, especially when it comes to Customer Service. The right setup and tools will guarantee you won’t disappoint.
Keeping your consumers interested and loyal is not easy in China. We help brands find creative approaches as well as the right tools for loyalty programs.
Channels we focus on
Having a presence on WeChat is a must, we help brands to make the most of this channel, potentially even building WeChat Mini Programs or a WeChat shop.
Brands that would like to target the younger generation in China can benefit greatly from an official account on Douyin. Creating popular content and campaigns in the form of challenges can increase brand awareness fast.
Little Red Book
Setting up a Brand Official Account on XiaoHongShu (Little Red Book) gives access to a social community. And for some brands we advice to setup a Flagship store as well tapping into the apps’ cross-border e-commerce feature.
Creating quality content and possibly even a Brand Official account on Zhihu will allow us to educate the target audience about your brand. Additionally the content published here helps with general SEO on Baidu and other search engines.