Market Updates

Find out what is happening in the Chinese Digital Market with our Market Updates.

WeChat Mini-program use increased 600 percent in 2017

WeChat is an app that’s absolutely crucial to engaging with Chinese consumers. Over the last year numerous brands have launched their own WeChat mini-programs, as well as games and other novel marketing campaigns. According to research, users are not only increasing their time in mini-programs, but also their spending. Take a look at this article on how mini-programs are performing!

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Tencent and Baidu make strides into crowded short video market

China’s short video industry is one of the country’s fastest-growing markets. Among Kuaishou, Douyin and other short video streaming apps, Tencent and Baidu are fighting their way into the short video market as well. Let the battle begin. Which app will be the next frontrunner? Stay tuned with AgencyChina, we will keep you informed.

Read More »

How the ‘Chinese Hermès’ is reaching an Instagram audience when the App is banned in China

We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its customer via Intagram, worldwide and in China. Read more about this great brand and reach out to us if you think a similar strategy could work for your brand!

Read More »

The 6 most innovative WeChat campaigns right now

International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still some great learnings in this piece!

Read More »

What is new with WeChat moments ads

In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more about why!

Read More »

Short video app Douyin taps Alibaba platforms in social ecommerce push

Douyin, one of China’s most popular go-to short video apps is integrating external online shopping links from China’s largest ecommerce site into its platform. In today’s Chinese digital marketing world, short video has become a powerful force in the social scene, and it can be turned into a strong weapon to both drive brand awareness and promote your brands ecommerce. But as with any platform, Douyin is not the only option, always make sure to analyze the market and keep an eye out for upcoming niche platforms that might suit your brand better.

Read More »

Toutiao and 3 other news apps have been taken down from Chinese app stores

In addition to Kuishou, one of the most popular video apps, another four of China’s most popular news apps have been taken down from Chinese app stores. Things are changing very fast in China. Knowing this, what should marketers be aware of? Our answer might be obvious but really relevant in this market: “Never put all your eggs in one basket.” Omni-channel marketing is a good choice, and probably the only choice for marketers promoting their brand in China. Keep reading for an explanation why these popular apps have been taken down.

Read More »

WeChat Mini-program use increased 600 percent in 2017

WeChat is an app that’s absolutely crucial to engaging with Chinese consumers. Over the last year numerous brands have launched their own WeChat mini-programs, as well as games and other novel marketing campaigns. According to research, users are not only increasing their time in mini-programs, but also their spending. Take a look at this article on how mini-programs are performing!

Read More »

Tencent and Baidu make strides into crowded short video market

China’s short video industry is one of the country’s fastest-growing markets. Among Kuaishou, Douyin and other short video streaming apps, Tencent and Baidu are fighting their way into the short video market as well. Let the battle begin. Which app will be the next frontrunner? Stay tuned with AgencyChina, we will keep you informed.

Read More »

How the ‘Chinese Hermès’ is reaching an Instagram audience when the App is banned in China

We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its customer via Intagram, worldwide and in China. Read more about this great brand and reach out to us if you think a similar strategy could work for your brand!

Read More »

The 6 most innovative WeChat campaigns right now

International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still some great learnings in this piece!

Read More »

What is new with WeChat moments ads

In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more about why!

Read More »

Short video app Douyin taps Alibaba platforms in social ecommerce push

Douyin, one of China’s most popular go-to short video apps is integrating external online shopping links from China’s largest ecommerce site into its platform. In today’s Chinese digital marketing world, short video has become a powerful force in the social scene, and it can be turned into a strong weapon to both drive brand awareness and promote your brands ecommerce. But as with any platform, Douyin is not the only option, always make sure to analyze the market and keep an eye out for upcoming niche platforms that might suit your brand better.

Read More »

Toutiao and 3 other news apps have been taken down from Chinese app stores

In addition to Kuishou, one of the most popular video apps, another four of China’s most popular news apps have been taken down from Chinese app stores. Things are changing very fast in China. Knowing this, what should marketers be aware of? Our answer might be obvious but really relevant in this market: “Never put all your eggs in one basket.” Omni-channel marketing is a good choice, and probably the only choice for marketers promoting their brand in China. Keep reading for an explanation why these popular apps have been taken down.

Read More »

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