Market Updates
Find out what is happening in the Chinese Digital Market with our Market Updates.
Beauty Brands in China Tap into the Power of Father’s Day
Last weekend many brands in China released WeChat marketing campaign for Father’s Day. Recent reports show that the Chinese men’s beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men’s willingness to experiment with different beauty products represents a golden opportunity for new brands entering the market. Have you thought about how your brand fits with the modern day Chinese man? Read more in this article and contact us if you think there is an opportunity for your brand!
PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?
The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.
Why China’s Viral Video App Douyin is No Good for Luxury
Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!
100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup
Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.
Douyin rival acquires anime and video sharing platform Acfun
The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!
How to rank on Baidu for free? The power of Zhihu Q&A platform
Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.
Four Cross-Border ecommerce platforms just for luxury brands
When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.
Redbook is a vital part of any beauty brand’s marketing mix
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands and educate themselves before purchasing.
Beauty Brands in China Tap into the Power of Father’s Day
Last weekend many brands in China released WeChat marketing campaign for Father’s Day. Recent reports show that the Chinese men’s beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men’s willingness to experiment with different beauty products represents a golden opportunity for new brands entering the market. Have you thought about how your brand fits with the modern day Chinese man? Read more in this article and contact us if you think there is an opportunity for your brand!
PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?
The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.
Why China’s Viral Video App Douyin is No Good for Luxury
Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!
100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup
Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.
Douyin rival acquires anime and video sharing platform Acfun
The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!
How to rank on Baidu for free? The power of Zhihu Q&A platform
Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be a powerful tool to establish long-term trust and thought leadership.
Four Cross-Border ecommerce platforms just for luxury brands
When choosing a platform, brands typically default to Tmall or JD.com, but they’re not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms that have lower barriers to entry and still have millions of users. This article talks about four niche platforms that are well-suited to luxury brands.
Redbook is a vital part of any beauty brand’s marketing mix
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today’s online world. And Little Redbook has made the right move by creating a platform that allows people to discover new products and share and read reviews. Even more, people are able to directly purchase products seen in those reviews. Check out this article to find out more about how Little Redbook became a source for Chinese women to research brands
Would you like to stay up to date?
Sign up to our newsletter if you want a monthly digest of the latest Chinese Digital Marketing news!