Market Updates

Find out what is happening in the Chinese Digital Market with our Market Updates.

Milan’s Luxury District Becomes First in Europe to Launch Official WeChat Account

As WeChat gets more and more user friendly it allows brands to promote their products and services in varies ways. Traditional retail areas in Europe are also starting to realize the potential. And they are not wrong! 64 percent of Chinese 20 to 30-year-olds still prefer to shop for luxury at traditional physical stores and 70 percent of all sales were influenced in some way by a brand’s online presence. Hence having a WeChat official account will support a brand’s O2O business and generate more sales all around.

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CEO of 3.1 Phillip Lim on Why Moving Slow is the Way to Go in China

As a brand entering the competitive market in China it is not just about opening stores, says Wen Zhou, President and CEO of 3.1 Phillip Lim. It is about having the right people, having the right strategy, having the right branding, products, having the time and patience to test the market. And being authentic throughout is the key.

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Nike scores big in Chinese KOL competition

When it comes to KOL campaigns in China weibo might still take the biggest share across the majority of brands studied, but a series of female celebrities, including mega KOL Fan Bingbing have recently joined Xiaohongshu, one of the niche platforms in China. With many different channels and even more kols in the market, brands should make sure to make the right decisions when running any online or offline campaign. This article summarizes a report about brands that managed to be successful with their KOL campaigns. What stands out is the growing share of niche platforms (category ‘other’ in the report) and the larger share of micro KOLs used by many brands.

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Beauty Brands in China Tap into the Power of Father’s Day

Last weekend many brands in China released WeChat marketing campaign for Father’s Day. Recent reports show that the Chinese men’s beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men’s willingness to experiment with different beauty products represents a golden opportunity for new brands entering the market. Have you thought about how your brand fits with the modern day Chinese man? Read more in this article and contact us if you think there is an opportunity for your brand!

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PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?

The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.

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Why China’s Viral Video App Douyin is No Good for Luxury

Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!

Read More »

100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup

Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.

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Douyin rival acquires anime and video sharing platform Acfun

The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!

Read More »

Milan’s Luxury District Becomes First in Europe to Launch Official WeChat Account

As WeChat gets more and more user friendly it allows brands to promote their products and services in varies ways. Traditional retail areas in Europe are also starting to realize the potential. And they are not wrong! 64 percent of Chinese 20 to 30-year-olds still prefer to shop for luxury at traditional physical stores and 70 percent of all sales were influenced in some way by a brand’s online presence. Hence having a WeChat official account will support a brand’s O2O business and generate more sales all around.

Read More »

CEO of 3.1 Phillip Lim on Why Moving Slow is the Way to Go in China

As a brand entering the competitive market in China it is not just about opening stores, says Wen Zhou, President and CEO of 3.1 Phillip Lim. It is about having the right people, having the right strategy, having the right branding, products, having the time and patience to test the market. And being authentic throughout is the key.

Read More »

Nike scores big in Chinese KOL competition

When it comes to KOL campaigns in China weibo might still take the biggest share across the majority of brands studied, but a series of female celebrities, including mega KOL Fan Bingbing have recently joined Xiaohongshu, one of the niche platforms in China. With many different channels and even more kols in the market, brands should make sure to make the right decisions when running any online or offline campaign. This article summarizes a report about brands that managed to be successful with their KOL campaigns. What stands out is the growing share of niche platforms (category ‘other’ in

Read More »

Beauty Brands in China Tap into the Power of Father’s Day

Last weekend many brands in China released WeChat marketing campaign for Father’s Day. Recent reports show that the Chinese men’s beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men’s willingness to experiment with different beauty products represents a golden opportunity for new brands entering the market. Have you thought about how your brand fits with the modern day Chinese man? Read more in this article and contact us if you think there is an opportunity for your brand!

Read More »

PERSONAL DATA STORAGE AND TRANSFER: ARE YOU CHINA CYBER SECURITY LAW (CSL) COMPLIANT?

The western world has been talking about the new GDPR related laws in Europe, but many foreign companies that either already entered or are planning to enter China are not aware that the country has its own set of laws called CSL. Companies who fail to comply with these regulations might risk a range of penalties. In this article you can learn more about how companies could deal with the CSL.

Read More »

Why China’s Viral Video App Douyin is No Good for Luxury

Douyin could be a key platform for branding, but it might not be the best fit for every brand. When brands are choosing a digital marketing platform, following what is trendy seems like the right thing to do. However choosing the most suitable platform is about more than following a trend. If you are not sure about Douyin for your brand AgencyChina is always here to help!

Read More »

100,000 Chinese tourists are descending on Russia to watch the Fifa World Cup

Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and hype around it could be a good stepping stone for a campaign for your brand or company. Read more about the statistics around the World Cup in this article.

Read More »

Douyin rival acquires anime and video sharing platform Acfun

The Short video platform battle is stil on! Douyin’s rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for the Chinese users. And it just goes to show how quickly the market and its digital channels can change in China!

Read More »

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