>>  Hey!  >>  The 2020 Calendar is out now. >>  Click here  China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...

Weibo Corp, a leading social media platform, is investing 2 billion yuan ($290 million) to support content-driven e-commerce. Seeing as how the competition has shifted from expanding user scale to increasing the time users spend on app, Weibo is also attempting to better cater to the tech-savvy younger generation. To...

The mini-program battle is still on. Initially, mini-programs was created by WeChat, with a whopping 580,000 mini-programs being launched in 2017. Recognizing the attractive market, Chinese search giant Baidu recently launched an RMB 1 billion (around $140 million) mini-program fund targeting startups and developers to accelerate the construction of its...

The competition between Chinese tech giants has reached yet a new feverish pitch. Tencent has blocked Baidu-backed video platform Haokan from sharing content to WeChat’s popular feed. Haokan content shared on WeChat Moments was only visible to the sharer, not to his or her contacts. Tencent is trying to keep...

After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...

WeChat dominance in China’s mobile space has been declining. According to a recent report, the average read count of articles published on WeChat decreased 24 percent in 2017 from the previous year; the average open rate for articles has fallen to under 5 percent in 2017; and the share of...

Knowing every customer and being able to communicate with them anytime & anywhere have always been the goal for companies. With Social CRM (SCRM), this is no longer a trouble. In short, SCRM is the use of social media for organizations to engage customers. Companies use the tool to dig...

Daigou is an overseas personal shopper that brings anything from vitamins to luxuries goods to Mainland China. Chinese consumers love them because they can buy products at lower prices that might not even be available in China. But most brands detest daigou as they undercut their traditional sales and spread...

The Chinese online consumer preferences have been changing in the last few years. The ongoing tech empowerment of the middle class and lower middle class is reflected in the rapid success of Pinduoduo and in the rapidly increase sales of instant noodles, paper towels, and low-end consumer products. After years...

Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...