We’ve prepared a list of 2019 China Consumption Trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly...
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We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
We’ve prepared a list of top tourism and travel trends for those wondering how to get a bigger slice of China’s outbound tourism market in 2019. This list is part of a Predictions Mini-Series in which we will also cover platforms and consumption trends for the coming year. Before we...
>> Hey! >> The 2020 Calendar is out now. >> Click here China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...
Weibo Corp, a leading social media platform, is investing 2 billion yuan ($290 million) to support content-driven e-commerce. Seeing as how the competition has shifted from expanding user scale to increasing the time users spend on app, Weibo is also attempting to better cater to the tech-savvy younger generation. To...
The mini-program battle is still on. Initially, mini-programs was created by WeChat, with a whopping 580,000 mini-programs being launched in 2017. Recognizing the attractive market, Chinese search giant Baidu recently launched an RMB 1 billion (around $140 million) mini-program fund targeting startups and developers to accelerate the construction of its...
The competition between Chinese tech giants has reached yet a new feverish pitch. Tencent has blocked Baidu-backed video platform Haokan from sharing content to WeChat’s popular feed. Haokan content shared on WeChat Moments was only visible to the sharer, not to his or her contacts. Tencent is trying to keep...
After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...
WeChat dominance in China’s mobile space has been declining. According to a recent report, the average read count of articles published on WeChat decreased 24 percent in 2017 from the previous year; the average open rate for articles has fallen to under 5 percent in 2017; and the share of...
Knowing every customer and being able to communicate with them anytime & anywhere have always been the goal for companies. With Social CRM (SCRM), this is no longer a trouble. In short, SCRM is the use of social media for organizations to engage customers. Companies use the tool to dig...