The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry. In the first half of 2018, mini-programs racked up 280 million daily users, including an average of...
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Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...
Chinese people are more willing to invest in healthy living nowadays. One clear sign is the number of gym memberships that has increased dramatically. A result of this trend is that sportswear is taking over the apparel industry in China. Even though Nike and Adidas continue to dominate the industry, there...
“Cutting-edge technology, exotic foods, adventurous activities and accommodation with an authentic local flavor" – this is the travel style of the new generation of Chinese travelers. And this doesn't come cheap. Chinese Millennials and the Z Generation are devoting more than one third of their income to travel, with an...
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their intended audience as well as Zhihu. Zhihu is a Chinese-language Q&A platform, similar to Quora, which came online in early January 2011. Right from the...
Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage...
According to a report by influencer marketing agency ParkLu many brands aren't always using the right platforms, picking the right people, or sending the most effective message to showcase their offerings through Influencers. This article summarizes three tips for brands running KOL campaigns in China.
As the industry saying goes, “you only get one chance in China.” With Chinese shoppers ranking social networks as the #1 source of inspiration for purchases across online media channels, it’s important to make a strong impression from the start. Learn from these recent brand blunders before developing your own...
In 2017, China’s paid content market has reached $738.9 million and is expected to grow to $3.5 billion by 2020. Jinri Toutiao is taking action by allowing media companies to set up and operate paid, content columns on its app. Even though the new feature is still in alpha testing,...