In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more...

WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...

With the largest middle class in the world, China is an attractive market for Western brands. Within China’s unique and fast-changing digital markets, foreign brands face various challenges and intensive competition from home-grown brands. Wondering how China’s digital market is different from rest of the world? Or what some of...

In the weeks leading up to the most wonderful time of the year – the December Holidays –  many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...

Whether you are planning on entering the Chinese consumer market in 2018 or you’re already (successfully) selling in China, being knowledgeable about all Chinese ecommerce holidays should definitely be one of your New Year’s resolutions. As experience tells us that tailoring sales strategies around Chinese traditions and cultures has proven...

In the digital world, social media is an ideal place for people to discover new brands and read about new products. And as the number of worldwide users across all platforms is expected to reach 2.95 billion by 2020, it’ll come as no surprise that brands are using social media...

Marketing based on sport events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years. During FIFA World Cups, both brands related to sports, such as Nike and Adidas, as brands non related to sports, such as Coca-Cola, McDonalds, Amazon,...

 For international companies in China, MNCs and SMEs, localizing digital marketing strategy is hard. First, it’s a big challenge to sell almost anything in the (over-) saturated market. Second, find the right proposition is also tricky. Resting on the laurels of ‘foreign heritage’ is no longer the way out. With...