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Marketing

Online accounted for 21.2% of total consumer retail sales in Jan, Feb 2019

Did you think the retail market in China was big already? Think again! In the first two months of 2019, total retail sales of consumer goods in China grew by 8.2% year-on-year to 6,606.4 billion yuan (US$984.49bn). The total retail sales in China is projected to exceed US$5.6 trillion in...
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China has big plans for Fitness

The rise of athleisure is the materialization of a bigger phenomenon which has been spreading out across sectors. From healthy food to sports accessories, emerging brands have been challenging the status quo of established brands. So many brands have to reevaluate and change the way they market their products to...
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Chinese Women Hold Up Most of the Travel Industry

Chinese women don’t just hold up half the sky, they’re holding up entire industries. A growing proportion of travel consumers and decision-makers in China are now women, according to a report released by Ctrip. The report states that women travel more than their male counterparts, and also spend more as well. And social...
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Why a Strong Online Sales Presence is Critical in Kidswear Market in China

Are you curious about what's happening in China’s kidswear market? Do you want to know why a strong online sales presence is critical to succeed in this category? Keep reading for some relevant trends and considerations when capturing market share of China's kids and most importantly their parents. First, a quick...
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Where Are WeChat Mini-Programs Headed in 2019?

WeChat Mini-Programs took off in 2018, with thousands of brands and retailers diving in to explore business opportunities. This article summarizes survey results from 8,000 WeChat Mini-Program users and links use habits to implications for brands and retailers. Nearly 70% of users are optimistic about Mini-Programs future development, and over...
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How Maybelline Got the Chinese New Year Right

Every year numerous brands create special limited-edition products to celebrate Chinese New Year, and brands often look to influencers to help promote these products. This year, cosmetics brand Maybelline launched their new “Red on Fire” lipstick series. To do so they created a custom mahjong set, with the traditional symbols...
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Gen-Z with Chinese Characteristics

Generation Z was born between 1998 and 2016 meaning the first ones are now turning 21 this year. In China this generation is often referred to as the "spoiled generation", due to being the only child in their family. The urgency to market to them is mounting, and both brands...
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2019 China Consumption Trends

We’ve prepared a list of 2019 China Consumption Trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly...
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GENCYCHINA’S 2019 CHINA INTERNET PLATFORM TRENDS

2019 China Internet Platform Trends

We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
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2019 CHINA TOURISM TREND PREDICTIONS - AgencyChina

2019 China Tourism Trend Predictions

We’ve prepared a list of top tourism and travel trends for those wondering how to get a bigger slice of China’s outbound tourism market in 2019. This list is part of a Predictions Mini-Series in which we will also cover platforms and consumption trends for the coming year. Before we...
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