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Marketing

Consider niche e-commerce festivals to make your mark in 2020

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...
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520 marketing campaign in china

Get your digital marketing in shape for China’s unofficial Valentines’ day

Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...
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China's Watch Market Gets More Casual And Rewards Smart Watch Brands

Do you love buying wristwatches to reward yourself or your partner? Have you ever considered buying a smart watch? Do you know a brand that makes great watches and think they might have a shot in China? Read on to find out more. Source:Montredo We’ve compiled an overview of China’s...
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Lipsticks, Not Diamonds, Are a Girl's Best Friend

When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...
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How young Chinese consumers are reshaping global luxury

Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands. In fact, Chinese...
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Why the Female Power Suit Is the Next Big Business in China

In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. In 2019, the Chinese TV series “All is Well,” featuring actress Yao Chen dressed in a suit most of the time, underlines China’s suit trend. There are now over 4,600 posts under the hashtag # Su...
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Culture Marketing Is the Secret Weapon for Success in China

The way fashion is consumed has changed significantly over the last decade. Previously, brands were the market influencers, and their power wasn’t challenged. But with the emergence of the China market, which has its own specific rules and an even more democratic social media approach, fashion brands need new marketing...
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The Commercial Opportunity of Gender Fluidity

The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...
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The Rising Potential of China’s New Seniors

China is no exception when it comes to millennial obsession. However, a closer look reveals that elderly people (defined as over-60s) represent the fastest growing generational group in China. This group accounts for over 170 million people, representing more than a quarter of all Chinese households. And they are experiencing...
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Winter Games Already Boosting Snow And Ski Market in China

Are you an avid skier or snowboarding enthusiast? Do you want to understand how China's snow and ski market compares with the rest of the world? Then read on for relevant trends and considerations when taking your snow or skiwear brand to China. Source: Booking.com We’ve compiled an overview of...
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