The rise of Chinese domestic brands is the talk of the town. Chinese domestic brands leveraged "home court advantage" to identify consumer needs and create demand across social media and e-commerce. This has resulted in increased market share across a variety of product categories. It's our observation that Chinese domestic...

Have you heard of Oatly? If so, chances are you know a little about the market for milk alternatives. But what are the prospects for milk alternatives in China? Read on to find out what China’s market for milk alternatives looks like today, with a focus on oat milk. Growth...

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...

Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...

Do you love buying wristwatches to reward yourself or your partner? Have you ever considered buying a smart watch? Do you know a brand that makes great watches and think they might have a shot in China? Read on to find out more. Source：Montredo We’ve compiled an overview of China’s...

When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...

Global brands face new opportunities as luxury represents a powerful form of social capital for young Chinese consumers. Set to be the engine of global spending on high-end shoes, bags, fashion, jewelry, and watches, China’s affluent upper-middle class presents an enticing prospect for the world’s designer brands. In fact, Chinese...

In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. In 2019, the Chinese TV series “All is Well,” featuring actress Yao Chen dressed in a suit most of the time, underlines China’s suit trend. There are now over 4,600 posts under the hashtag # Su...

The way fashion is consumed has changed significantly over the last decade. Previously, brands were the market influencers, and their power wasn’t challenged. But with the emergence of the China market, which has its own specific rules and an even more democratic social media approach, fashion brands need new marketing...

The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...