As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores.
Previously, AgencyChina put together a 2020 China e-commerce calendar to help you identify critical e-commerce shopping festivals to focus on, and to prompt deeper thinking about content and sales rhythms.
We’ve now updated the calendar to include a bunch of niche e-commerce festivals that might suit smaller brands. You can download your copy here.
We know that budgets are tightening amid this uncertainty. However, we’d strongly encourage you to consider this punchy article which summarizes the relevant research about marketing during downturns. Savvy brands will increase their share of voice in a category when other brands pull back their marketing spend. Online shopping festivals are a part of this mix. Especially the niche e-commerce festivals in China.
If you’re thinking about marketing plans for the year ahead, talk to our team about what levels of expenditure are right for growth in this environment.