Skip to content
  • Home
  • Services
  • Cases
  • Blog
  • About us
  • Contact us
Menu
  • Home
  • Services
  • Cases
  • Blog
  • About us
  • Contact us
Free consult

Blog

Connect with our market research, marketing and e-commerce experts.

What’s Behind the Rise of Chinese Domestic Brands?

August 24, 2021

The rise of Chinese domestic brands is the talk of the town.

Chinese domestic brands leveraged “home court advantage” to identify consumer needs and create demand across social media and e-commerce. This has resulted in increased market share across a variety of product categories.

It’s our observation that Chinese domestic brands’ success is poorly understood. It’s often been simplified to patriotic consumer preference. We created a workshop exercise, called the “Domestic Brand Rorsarch Test” to break the idea local brand success can be simplified to one cause. Here’s an extract from the exercise (which you can download here) to show you the multitude of factors at play.

Indeed, if you read previous introductions to local brands like Saturnbird and BUFFX, you’ll know that domestic brand success is down to great choices on where to play and how to win.

If you want unfiltered, nuanced advice about what’s required to compete in China, get in touch with our experts.

Share on linkedin
LinkedIn
Share on facebook
Facebook
Share on twitter
Twitter

Tags

Advertising Campaigns CBD china china consumers china market china market entry consumers COVID-19 Cross-border e-commerce Digital Marketing Channels Douyin E-commerce Female Consumer Food & Beverage KOLs Little Red Book Livestreaming Luxury Market Entry Marketing market research Middle Class Mini Programs Mobile New Retail Niche platforms Nutrition O2O Opportunities Research Retail short video Skincare Social Media Strategy Tiktok Tmall Travel Trends Video WeChat Weibo

Archives

Other posts

RIP Michael Norris - our beloved colleague

Read More

2022 China E-commerce Calendar

Read More

Silver Consumption Patterns

Read More

Connect with us

We'll make sure your request is fielded by one of our market research, marketing or e-commerce specialists.

reach out

About us

  • Our Services
  • Our Thoughts
  • Our Clients
  • Our Story

About China

  • Digital Marketing Channels
  • Market Updates
  • Blog

Contact us

  • info@agencychina.com
  • +31 (0)85 0043 668

Get in touch

Linkedin-in Weixin Weibo Twitter Youtube

Privacy Policy

Disclaimer

Jobs

Contact us

This website uses cookies to improve your experience. We only use this information for general analytics.
To find out more about the cookies we use, see our Privacy Policy.

© 2017-2020 All Rights Reserved