The rise of Chinese domestic brands is the talk of the town.
Chinese domestic brands leveraged “home court advantage” to identify consumer needs and create demand across social media and e-commerce. This has resulted in increased market share across a variety of product categories.
It’s our observation that Chinese domestic brands’ success is poorly understood. It’s often been simplified to patriotic consumer preference. We created a workshop exercise, called the “Domestic Brand Rorsarch Test” to break the idea local brand success can be simplified to one cause. Here’s an extract from the exercise (which you can download here) to show you the multitude of factors at play.
If you want unfiltered, nuanced advice about what’s required to compete in China, get in touch with our experts.