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Advertising

In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
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