Skip to content
  • Home
  • Services
  • Cases
  • Blog
  • About us
  • Contact us
Menu
  • Home
  • Services
  • Cases
  • Blog
  • About us
  • Contact us
Free consult

Tag:

Advertising

What's Behind the Rise of Chinese Domestic Brands?

The rise of Chinese domestic brands is the talk of the town. Chinese domestic brands leveraged "home court advantage" to identify consumer needs and create demand across social media and e-commerce. This has resulted in increased market share across a variety of product categories. It's our observation that Chinese domestic...
Read More

Consider niche e-commerce festivals to make your mark in 2020

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...
Read More

2019 China Consumption Trends

We’ve prepared a list of 2019 China Consumption Trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly...
Read More

2019 China E-commerce Holiday Calendar

>>  Hey!  >>  The 2020 Calendar is out now. >>  Click here  China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...
Read More

Upstart Chinese apps use aggressive clickbait and free cash tactics to win over new users

Acquiring users for a new APP is hard in any market but especially in China. Big players, such as Tencent, Alibaba and Baidu compete for large market shares. And in order to compete, companies need to come up with some good and new ideas. An interesting strategy used by the...
Read More

Paying Tribute to China: How Western Brands Can Avoid Cultural Insensitivity

After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...
Read More

Chinese companies scramble to take a bite of growing mooncake market pie

Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...
Read More

China’s coffee wars: How Luckin Coffee & Coffee Box plan to take on Starbucks

Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...
Read More

What’s the Difference Between a KOL and a Wanghong?

In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
Read More

Understanding 3 key elements of Chinese consumer behavior in the digital marketing world

The pace of change in China is difficult to comprehend for those outside the Middle Kingdom but at AgencyChina we have a front row seat as local consumer behavior and technology collide at rapid speed. Here are our top three insights on key elements of Chinese consumer behavior in the...
Read More
1 2 3 Next »

About us

  • Our Services
  • Our Thoughts
  • Our Clients
  • Our Story

About China

  • Digital Marketing Channels
  • Market Updates
  • Blog

Contact us

  • info@agencychina.com
  • +31 (0)85 0043 668

Get in touch

Linkedin-in Weixin Weibo Twitter Youtube

Privacy Policy

Disclaimer

Jobs

Contact us

This website uses cookies to improve your experience. We only use this information for general analytics.
To find out more about the cookies we use, see our Privacy Policy.

© 2017-2020 All Rights Reserved