The rise of Chinese domestic brands is the talk of the town. Chinese domestic brands leveraged "home court advantage" to identify consumer needs and create demand across social media and e-commerce. This has resulted in increased market share across a variety of product categories. It's our observation that Chinese domestic...

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...

We’ve prepared a list of 2019 China Consumption Trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly...

>>  Hey!  >>  The 2020 Calendar is out now. >>  Click here  China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...

Acquiring users for a new APP is hard in any market but especially in China. Big players, such as Tencent, Alibaba and Baidu compete for large market shares. And in order to compete, companies need to come up with some good and new ideas. An interesting strategy used by the...

After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...

Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...

Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...

In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...

The pace of change in China is difficult to comprehend for those outside the Middle Kingdom but at AgencyChina we have a front row seat as local consumer behavior and technology collide at rapid speed. Here are our top three insights on key elements of Chinese consumer behavior in the...