Acquiring users for a new APP is hard in any market but especially in China. Big players, such as Tencent, Alibaba and Baidu compete for large market shares. And in order to compete, companies need to come up with some good and new ideas. An interesting strategy used by the...
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Advertising
After the repercussions of the latest Dolce & Gabbana campaign last month, some comments have been raised about the increasingly challenging environment of the Chinese market. However, for some Western brands China’s new generations are not so hard to please, which is reflected in great campaigns that did have positive...
Short video apps, such as China’s Douyin, have become an important marketing tool targeting the short attention spans of Gen-Z consumers. Douyin seems to be one of the most conducive for comments and engagement among the Chinese social media platforms. Beijing-based key opinion leader (KOL) Antoine Bunel suggest that brands should...
Chinese outbound travelers used to look for destinations that were "WeChat-worthy", but this have been changing according to a Parklu report. Weibo is now dominating the most travel conversations followed by Little Red Book and Douyin, with WeChat ranked at the bottom. The main reason why influencers are switching to...
Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...
Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
The pace of change in China is difficult to comprehend for those outside the Middle Kingdom but at AgencyChina we have a front row seat as local consumer behavior and technology collide at rapid speed. Here are our top three insights on key elements of Chinese consumer behavior in the...
Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and...
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...