In the weeks leading up to the most wonderful time of the year – the December Holidays –  many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...

Whether you are planning on entering the Chinese consumer market in 2018 or you’re already (successfully) selling in China, being knowledgeable about all Chinese ecommerce holidays should definitely be one of your New Year’s resolutions. As experience tells us that tailoring sales strategies around Chinese traditions and cultures has proven...

Marketing based on sport events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years. During FIFA World Cups, both brands related to sports, such as Nike and Adidas, as brands non related to sports, such as Coca-Cola, McDonalds, Amazon,...