Has your brand prepared an online campaign in China related to the World Cup yet? If not, you better get on it! China might have failed to make it through to the 2018 Fifa World Cup but that has not dampened the enthusiasm for the tournament. The massive interest and...
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Advertising
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand's expectations of the required investments. But more importantly it underlines what we always tell our clients "Marketing should always be highly individualized and personalized – to the...
It is another win for Tencent in the digital marketing battle for the attention of Chinese Netizens. A new WeChat Mini Program game which is taking China by storm. Like its popular predecessors Tiaoyitiao (jumping from box to box) it is a pretty simple yet addicting game. Little balls come...
We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its...
International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still...
In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more...
WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...
China has its own official Valentines day on the 17th of August (Double Seventh), and an unofficial Valentine’s Day on the 20th of May (520 day) because the numbers sound like “I love you” in Chinese. But all those cupid arrows haven't saturated the loving couples in China because for years...
One of the latest hypes in the United States is the highly addictive HQ Trivia app. And as always China has taken over the concept and, using its massive market, amplified it 10-fold! The app takes the form of a live game show, played in the US at 9 PM...