The competition between Chinese tech giants has reached yet a new feverish pitch. Tencent has blocked Baidu-backed video platform Haokan from sharing content to WeChat’s popular feed. Haokan content shared on WeChat Moments was only visible to the sharer, not to his or her contacts. Tencent is trying to keep...

WeChat dominance in China’s mobile space has been declining. According to a recent report, the average read count of articles published on WeChat decreased 24 percent in 2017 from the previous year; the average open rate for articles has fallen to under 5 percent in 2017; and the share of...

Dyson's curling iron set suddenly garnered explosive interest on China's social media platform WeChat over the weekend. The storytelling and the user interaction following WeChat the post publication helped the article go viral. But the results were not just positive. Many WeChat users publicly shared their views on the product...

One of the most common statements we hear from international companies is that ‘China is so different!’ Yes, the Chinese market is unique and challenging, but also filled with many opportunities. Don’t dream about being successful here by copying the strategies back home. To win the heart of Chinese consumers,...

Most brands and marketing agencies like to talk about the Millennials. But it is actually the older generation that make up almost a third of China’s massive population. That's why more and more Tech companies as well as brands are looking at ways to engage them. Examples are Alibaba's easier...

JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this new retail option. So now is the right time to learn more and expand your multi-channel strategy for China!   The ecommerce sector in China rarely...

The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry. In the first half of 2018, mini-programs racked up 280 million daily users, including an average of...

The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand's presence online and offline are both must-haves. This article points out how car brands ignite passion...

Burberry is the latest in a long line of brands to launch a Valentine's Day campaign. Taking the form of a social game in honor of Chinese Valentine's Day, Burberry's campaign (which is said to be a mini-program but seems to be a regular H5 campaign) allows users to test...

Official figures show there are now more than a million mini programs in circulation. With mini-games monetizing fast via advertising and in-app purchases, WeChat has announced in-game ad daily transaction volumes of up to RMB 10 million. Read on to find out how traditional offline chain stores can benefit from...