It’s been a whirlwind year for China’s e-commerce sector. All markets and industries have struggled under the weight of coronavirus. The only exception – e-commerce. In the first half of 2020, China’s online retail sales totalled 5,150.1 billion yuan (US$727.36 billion), up 7.3% year-on-year. That means China’s e-commerce sales are...
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In a previous article, we explained that China’s New Retail is a way to increase revenue and decrease cost in offline retail locations. This is to stave off the type of malaise physical retail has experienced in other markets. Due to popular demand, we’ve prepared a list of New Retail...
A new app called Zao went viral in China this weekend for its realistic face-swapping videos. But after controversy about its user policy, WeChat restricted access to the app on its messaging platform. Where have we heard this story before? It is the umpteenth time WeChat has blocked a popular...
A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social platforms. “China already accounts for 44% of Asia Pacific’s social advertising spend, it is expected to grow from US$9.9 billion in 2018 to...
Children’s Day is celebrated across the country. This special day took place on June 1 in China. Nearly all kindergarden and elementary schools take a half-day off just to commemorate the festival with the kids and their respective parents. To celebrate this holiday, various luxury brands brought up WeChat campaigns...
More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
WeChat Mini-Programs took off in 2018, with thousands of brands and retailers diving in to explore business opportunities. This article summarizes survey results from 8,000 WeChat Mini-Program users and links use habits to implications for brands and retailers. Nearly 70% of users are optimistic about Mini-Programs future development, and over...
First Weibo started gaining ground as the go to Social platform for Travel related posts. And now even Little Red Book is joining the fray with people flocking to the platform for Travel reviews and inspiration. Where does that leave WeChat? It plays its own crucial role in helping brands...
We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
Daigou (cross-border personal shoppers) are affected by the changes in the Ecommerce law but they seem to be at a loss on where to start to comply with it. Instead they are trying to "stay low" through all kinds of tactics including hand drawn pictures of the products they sell...