China has its own official Valentines day on the 17th of August (Double Seventh), and an unofficial Valentine’s Day on the 20th of May (520 day) because the numbers sound like “I love you” in Chinese. But all those cupid arrows haven't saturated the loving couples in China because for years...
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In the weeks leading up to the most wonderful time of the year – the December Holidays – many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...
On July 22nd, 100 people bought a car on WeChat. This is easily one of the most interesting WeChat ecommerce case studies to date. How were the cars sold? What sales techniques did they use? Why was this campaign such a success? 100 limited edition MINI Cooper, a total value...