Many mini-programs have already cemented their place in China's online ecosystem, but it is still surprising how fast they are growing. The number of daily active users has now reached 280 million. Mini-program have already been wildly for ecommerce, but now luxury brands also see the benefits from it and...

As WeChat gets more and more user friendly it allows brands to promote their products and services in varies ways. Traditional retail areas in Europe are also starting to realize the potential. And they are not wrong! 64 percent of Chinese 20 to 30-year-olds still prefer to shop for luxury...

Last weekend many brands in China released WeChat marketing campaign for Father's Day. Recent reports show that the Chinese men's beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men's willingness to experiment with different beauty products represents a golden opportunity for new...

Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It...

WeChat is an app that’s absolutely crucial to engaging with Chinese consumers. Over the last year numerous brands have launched their own WeChat mini-programs, as well as games and other novel marketing campaigns. According to research, users are not only increasing their time in mini-programs, but also their spending. Take...

It is another win for Tencent in the digital marketing battle for the attention of Chinese Netizens. A new WeChat Mini Program game which is taking China by storm. Like its popular predecessors Tiaoyitiao (jumping from box to box) it is a pretty simple yet addicting game. Little balls come...

International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still...

In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more...

WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...

The success of Mini Programs, albeit somewhat delayed and underestimated, has not gone unnoticed by the industry. In response, 10 of China's most popular smartphone makers, including Huawei, Xiaomi, and OPPO, are teaming up to create and promote technical standards for download-free HTML-based "fast apps," like WeChat's mini programs. The...