Have you heard of Oatly? If so, chances are you know a little about the market for milk alternatives. But what are the prospects for milk alternatives in China? Read on to find out what China’s market for milk alternatives looks like today, with a focus on oat milk. Growth...

China’s economic planners have set a 6% GDP growth target for 2021. China, it appears, has shrugged off the worst of COVID-19. This has many brands asking: Where are the export opportunities to China in 2021?    We sat down with AgencyChina’s Research & Strategy Manager, Michael Norris, who relayed...

China’s not a unified, single market. Rapid urbanisation has led to 113 cities with more than one million inhabitants. You may already know a few of China’s mega-cities. However, less than 10% of China’s population live in those massive metropolises. By contrast, over two-thirds of China’s population live in lower...

China’s haircare market is significant, and there’s plenty of headroom to grow. Mintel, a market research firm, estimates China’s haircare market will grow to RMB 53.6 billion (USD 7.6 billion) by 2021. The market’s increasing growth is driven by premiumization and specific haircare issues affecting the Chinese population.  In terms...

In addition to its e-commerce and marketing services, AgencyChina has a research & strategy team which conducts consumer research and surveys across China. This means we get a front-row seat as to market trends. Some of China’s inescapable mega-trends over the next ten years involve public health. China’s population is...

China is a major food importer. Although the majority of Imported Food To China are meat, dairy, and seafood, there are also signs of broad consumer interest in imported processed foods and alcoholic beverages, among other specialty items. Indeed, in 2019, there were 2,283 kinds of imported foods from 176...

We've just passed Double 11, the largest e-commerce extravaganza in the world. Given the occasion, we’d be remiss if we didn’t discuss e-commerce. Before we get to our annual summary of top trends, we thought we’d clarify a few things about Chinese budget e-commerce platforms. China’s e-commerce landscape is rich...

China’s urbanites want to look as good as possible, for as long as possible. Indeed, China’s urbanites spend more on skincare and cosmetics than luxury, according to a study from Kantar. It’s important to note that this skincare spend isn’t just on creams and serums applied to the face, neck,...

China is probably not the first place you think of when you hear the word “childhood obesity”. Sadly, it’s a growing problem. Presently, one in five Chinese children aged 7 to 18 are overweight or obese, up from 2.6% in 1985. More critically, China has a childhood obesity timebomb on...

Have you heard of Beyond Meat and Impossible Foods? If so, chances are you know a little about the market for meat substitutes and plant-based protein. But what are the prospects for meat substitutes and Plant-Based Meat In China? Read on to find out what China’s market for plant-based meat...