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Trends

China’s May Day holiday shows positive signs

We’re back from our May Day Holiday, China’s first nationwide holiday since the lockdown lifts and ease of domestic travel restrictions. And there’s good news for tourism in China post covid-19 - after previous positive indications, this year’s holiday showed promising signs of domestic tourism revival, having suffered through a...
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Consider niche e-commerce festivals to make your mark in 2020

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...
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What price hike apologies tell us about post-covid China

With all the news out there right now, you may have missed this – two of China’s most recognisable restaurant chains have apologized for price hikes after re-opening restaurants after China’s quarantine measures eased. It is worth diving into what happened with these price hikes in post-covid China. Haidilao, a...
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Coronavirus innovations that could change how you live, work and do business

COVID-19 is now a global pandemic, with widespread consequences for all countries and industries. For two months, China has borne the brunt of COVID-19’s human, social and economic cost. This has resulted in disruption and dislocation to individuals, families, businesses and communities. Human ingenuity is spurred in times of crisis...
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Changes to watch out for in China’s affordable luxury market

Accessible luxury (also called ‘affordable luxury’) refers to goods priced between mass fashion and ready-to-wear. Think Michael Kors, Kate Spade and Coach – brands that combine original design, excellent quality and distinct angles on heritage, with a price tag that allows the item to be a wardrobe addition every season. ...
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3 trends to watch as China’s fitness market flexes its muscles

China’s fitness market goes from strength to strength. The Middle Kingdom’s population of gym-goers is growing at a rapid clip, with around 20 million serious gym-goers and gyms expanding in high double-digits. And there’s still plenty of room to grow – it’s estimated that only 3% of China’s population has...
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China cross-border e-commerce trends for 2020

At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
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