China has a long history of managing diversity and change, and with up to 1.4 billion citizens inside its borders, people in China sure know how to spot value from a crowd of options. Weaving this same organized chaos and providing a combination of options is the key to keeping...

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be...

Building trust in China is an absolute must for any brand, and even established overseas brands have an uphill battle without the right digital marketing strategy localized for China. While foreign brands in China have traditionally enjoyed high levels of consumer “trust”, such as infant milk formula providers, there is...

China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...

Setting a marketing budget for a market like China is very difficult and unfortunately often underestimated. This article tries to help manage brand's expectations of the required investments. But more importantly it underlines what we always tell our clients "Marketing should always be highly individualized and personalized – to the...

The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a...

Whether it is luxury Western brands collaborating with local Chinese fashion brands, or Ford collaborating with Tmall, recently more and more brands are trying their hand at collaborative methods to open up opportunities.

WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...

With the largest middle class in the world, China is an attractive market for Western brands. Within China’s unique and fast-changing digital markets, foreign brands face various challenges and intensive competition from home-grown brands. Wondering how China’s digital market is different from rest of the world? Or what some of...

5 things you should know about the shopping addiction of China This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket...