One of the most common statements we hear from international companies is that ‘China is so different!’ Yes, the Chinese market is unique and challenging, but also filled with many opportunities. Don’t dream about being successful here by copying the strategies back home. To win the heart of Chinese consumers,...

Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...

Chinese people are more willing to invest in healthy living nowadays. One clear sign is the number of gym memberships that has increased dramatically. A result of this trend is that sportswear is taking over the apparel industry in China. Even though Nike and Adidas continue to dominate the industry, there...

The Chinese economy has been growing and as a result the car market has been booming. It reveals modern-day truisms on the expectations of affluent Chinese consumers. And clearly shows that a car brand's presence online and offline are both must-haves. This article points out how car brands ignite passion...

According to a report by influencer marketing agency ParkLu many brands aren't always using the right platforms, picking the right people, or sending the most effective message to showcase their offerings through Influencers. This article summarizes three tips for brands running KOL campaigns in China.

As the industry saying goes, “you only get one chance in China.” With Chinese shoppers ranking social networks as the #1 source of inspiration for purchases across online media channels, it’s important to make a strong impression from the start. Learn from these recent brand blunders before developing your own...

Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...

As a brand entering the competitive market in China it is not just about opening stores, says Wen Zhou, President and CEO of 3.1 Phillip Lim. It is about having the right people, having the right strategy, having the right branding, products, having the time and patience to test the...

China has a long history of managing diversity and change, and with up to 1.4 billion citizens inside its borders, people in China sure know how to spot value from a crowd of options. Weaving this same organized chaos and providing a combination of options is the key to keeping...

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be...