Acquiring users for a new APP is hard in any market but especially in China. Big players, such as Tencent, Alibaba and Baidu compete for large market shares. And in order to compete, companies need to come up with some good and new ideas. An interesting strategy used by the...
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Strategy
China’s e-commerce market is the largest in the world and already represents more than 40% of the total global e-commerce spending. This year, China’s Singles’ day set a new record with US$30.8 and 27% growth when compared to last year. In the next four years Chinese online sales are expected...
Chinese social media giant Weibo, which was launched in 2009 and has more than 400 million monthly active users started to look for the overseas market. The social media platform is considering launching new products in different languages aiming to find new users and new countries. This is the same...
Alibaba's platform Taobao started testing a new feature last week that includes product reviews from Xiaohongshu (better known as Little Red Book or RED). RED is a growing and promising social media platform where shoppers can write reviews and share previous experiences on a wide variety of topics. With this...
Two of the world biggest e-commerce festivals took place in November. On the 11th China’s Singles’ Day set a record with US$30.8 billion in sales while on the 23rd the US Black Friday online sales reached around US$6.3 billion (in 2017 it was US$5 billion). This massive difference represents the...
Between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion yuan in China, up 53.7% year-on-year. Not surprising the Chinese government places great importance on developing cross-border e-commerce and other new forms of trade. Officials have said that China will expand and improve the existing policies on...
The multinational Chinese company Alibaba Group and the Fung Retailing, the retail business of the Fung Group, announced a strategic partnership last week. This collaboration will be built on the strengths of both parties in online and offline retailing, since Alibaba has over 600 million users while Fung Retailing has...
In the category: unexpected collaborations, Louis Vuitton and Mobike have partnered up for a Location Based Services campaign. The campaign is aimed at promoting the historical exhibition of Louis Vuitton in Shanghai. Users of Mobike will see the ad for the exhibition when opening the APP and even the icons...
China became the world’s largest online retail market in 2013 and has continued growing year after year, as last week’s Alibaba’s Singles’ Day has indicated. Despite the exponential growth, the industry’s development has long been plagued by shady business practices from selling counterfeits to “brushing” of orders, the uncontrolled business...
Knowing every customer and being able to communicate with them anytime & anywhere have always been the goal for companies. With Social CRM (SCRM), this is no longer a trouble. In short, SCRM is the use of social media for organizations to engage customers. Companies use the tool to dig...