AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...
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Strategy
Do you love buying wristwatches to reward yourself or your partner? Have you ever considered buying a smart watch? Do you know a brand that makes great watches and think they might have a shot in China? Read on to find out more. Source：Montredo We’ve compiled an overview of China’s...
When French beauty brand L’Oreal reported its first quarter earnings earlier this month, it proved China’s ‘lipstick economy’ (口红经济) has strong momentum. That term – lipstick economy – refers to a changing pattern of consumption where large, conspicuous purchases (like handbags) are making way for smaller, yet similarly luxurious expressions...
The way fashion is consumed has changed significantly over the last decade. Previously, brands were the market influencers, and their power wasn’t challenged. But with the emergence of the China market, which has its own specific rules and an even more democratic social media approach, fashion brands need new marketing...
Are you curious about what's happening in China’s kidswear market? Do you want to know why a strong online sales presence is critical to succeed in this category? Keep reading for some relevant trends and considerations when capturing market share of China's kids and most importantly their parents. First, a quick...
Every year numerous brands create special limited-edition products to celebrate Chinese New Year, and brands often look to influencers to help promote these products. This year, cosmetics brand Maybelline launched their new “Red on Fire” lipstick series. To do so they created a custom mahjong set, with the traditional symbols...
Generation Z was born between 1998 and 2016 meaning the first ones are now turning 21 this year. In China this generation is often referred to as the "spoiled generation", due to being the only child in their family. The urgency to market to them is mounting, and both brands...
We’ve prepared a list of consumer trends for those who are or plan to sell products in China. This article is the third and final edition of AgencyChina’s Predictions Mini-Series, which also covers travel and platforms. Source: bizjournals Before we dive in to this particular topic, let’s quickly revisit how...
We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
We’ve prepared a list of top tourism and travel trends for those wondering how to get a bigger slice of China’s outbound tourism market in 2019. This list is part of a Predictions Mini-Series in which we will also cover platforms and consumption trends for the coming year. Before we...