Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...
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Strategy
Accessible luxury (also called ‘affordable luxury’) refers to goods priced between mass fashion and ready-to-wear. Think Michael Kors, Kate Spade and Coach – brands that combine original design, excellent quality and distinct angles on heritage, with a price tag that allows the item to be a wardrobe addition every season. ...
China’s fitness market goes from strength to strength. The Middle Kingdom’s population of gym-goers is growing at a rapid clip, with around 20 million serious gym-goers and gyms expanding in high double-digits. And there’s still plenty of room to grow – it’s estimated that only 3% of China’s population has...
At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...
The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...
Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...
Another year, another record-breaking Double 11 or as most of you might now it, Singles Day. China’s overall e-commerce sales during the e-commerce extravaganza of Double 11 increased more than 30% year on year to RMB 410.1 billion ($58.56 billion) across platforms such as Tmall, JD, Suning, and Pinduoduo, according...
Funds will be used to upgrade all of IKEA’s existing stores in China while adding a network of smaller stores in central urban locations. The initiative also aims to enhance IKEA’s e-commerce resources and digital innovation in the country, where the retail giant’s growth has slowed in recent years. “China’s...
AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...