Chinese “Gen Z” shoppers in their early 20s are emerging as an increasingly powerful force in China’s consumption landscape. They are the recipients of generous allowances from their parents. Our internal research estimates that, close to three-quarters of Gen Z consumers in China who are currently studying or looking for...
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Strategy
China’s haircare market is significant, and there’s plenty of headroom to grow. Mintel, a market research firm, estimates China’s haircare market will grow to RMB 53.6 billion (USD 7.6 billion) by 2021. The market’s increasing growth is driven by premiumization and specific haircare issues affecting the Chinese population. In terms...
China’s yoghurt market has seen exceptional growth. Increasing dairy consumption and yoghurt’s popularity as a snack have meant double-digit growth over the last five years, and created a market worth USD $20 billion. Let’s unpack the size of the opportunity and what it means for imported brands. Image: Getty Images;...
The last 18 months have been an important point in AgencyChina’s growth. We’ve been fortunate to work with household names (like Johnson & Johnson), as well as up-and-coming brands (like VeraCova). Our insights and expertise has been recognized by Wall Street Journal, Bloomberg, Reuters, Vogue Business and Business of Fashion....
Over the last 18 months, we’ve been taken aback by how quickly grey-market imports through suitcase shoppers (Daigou) have shrunk. Daigou (“to buy on behalf of someone else” in Mandarin) have been taking advantage of price arbitrage and product scarcity for around a decade. In Australia alone, there were estimated...
With all the news out there right now, you may have missed this – two of China’s most recognisable restaurant chains have apologized for price hikes after re-opening restaurants after China’s quarantine measures eased. It is worth diving into what happened with these price hikes in post-covid China. Haidilao, a...
At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category. So, what did Saturnbird do to achieve breakout success? Solved...
Valentine’s Day (February 14), typically a consumption battleground, had a tough time this year. Uncertainty around the novel coronavirus swept away romance in the air and strict quarantine measures ruled out in-store promotions and activations. However, with the situation on-the-ground improving each day, and warmer weather on the horizon, brands...
We’ve got good news and bad news. Bad news first. COVID-19 is now a global pandemic, with widespread consequences for all countries and industries. For two months, China has borne the brunt of COVID-19’s human, social and economic cost. This has resulted in disruption and dislocation to individuals, families, businesses...
Accessible luxury (also called ‘affordable luxury’) refers to goods priced between mass fashion and ready-to-wear. Think Michael Kors, Kate Spade and Coach – brands that combine original design, excellent quality and distinct angles on heritage, with a price tag that allows the item to be a wardrobe addition every season. ...