This is the first article in short three-piece series called: “Why China?” Read on to find out why some of America’s biggest retailers are focusing on selling in China over the US. A country of firsts Earlier this month, Starbucks opened its doors to welcome customers to its largest mega-store...

Whether you are planning on entering the Chinese consumer market in 2018 or you’re already (successfully) selling in China, being knowledgeable about all Chinese ecommerce holidays should definitely be one of your New Year’s resolutions. As experience tells us that tailoring sales strategies around Chinese traditions and cultures has proven...

 For international companies in China, MNCs and SMEs, localizing digital marketing strategy is hard. First, it’s a big challenge to sell almost anything in the (over-) saturated market. Second, find the right proposition is also tricky. Resting on the laurels of ‘foreign heritage’ is no longer the way out. With...

If an international brand wants to establish online business in China, Tmall is the marketplace it can almost never avoid. To make things easier, brands can work with Tmall Provides (TPs). These agencies offer help from A to Z: establishing a Tmall store, sorting out legal issues, protecting your IP...

If you are still only thinking about Tmall & JD when it comes to China cross-border e-commerce platforms, then you definitely need to catch up. In recent years, many western players, especially fashion retailer, have tapped into the Chinese e-commerce market. These platforms offer custom clearance and free shipping services,...