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Strategy

Changes to watch out for in China’s affordable luxury market

Accessible luxury (also called ‘affordable luxury’) refers to goods priced between mass fashion and ready-to-wear. Think Michael Kors, Kate Spade and Coach – brands that combine original design, excellent quality and distinct angles on heritage, with a price tag that allows the item to be a wardrobe addition every season. ...
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3 trends to watch as China’s fitness market flexes its muscles

China’s fitness market goes from strength to strength. The Middle Kingdom’s population of gym-goers is growing at a rapid clip, with around 20 million serious gym-goers and gyms expanding in high double-digits. And there’s still plenty of room to grow – it’s estimated that only 3% of China’s population has...
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China cross-border e-commerce trends for 2020

At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
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2020 China E-commerce Calendar

10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...
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What you didn’t know about anti-aging skincare consumers in China

The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...
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E-commerce fuels new opportunities in China's pet market

Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...
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Double 11 Singles Day

4 Reasons Why Double 11 is More Than Just Sales

Another year, another record-breaking Double 11 or as most of you might now it, Singles Day. China’s overall e-commerce sales during the e-commerce extravaganza of Double 11 increased more than 30% year on year to RMB 410.1 billion ($58.56 billion) across platforms such as Tmall, JD, Suning, and Pinduoduo, according...
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Ikea to invest RMB 10B in China Operations

Funds will be used to upgrade all of IKEA’s existing stores in China while adding a network of smaller stores in central urban locations. The initiative also aims to enhance IKEA’s e-commerce resources and digital innovation in the country, where the retail giant’s growth has slowed in recent years. “China’s...
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3 Underserved Female Consumer Segments in China

AgencyChina’s market insights professionals work hard to help clients stay on top of what’s happening and where things are trending in China’s massive consumer market. Through our Market Research we uncover trends in China and benefit from this knowledge together with our clients. In previous weeks we've talked about the...
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China's Watch Market Gets More Casual And Rewards Smart Watch Brands

Do you love buying wristwatches to reward yourself or your partner? Have you ever considered buying a smart watch? Do you know a brand that makes great watches and think they might have a shot in China? Read on to find out more. Source:Montredo We’ve compiled an overview of China’s...
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