For international companies in China, MNCs and SMEs, localizing digital marketing strategy is hard. First, it’s a big challenge to sell almost anything in the (over-) saturated market. Second, find the right proposition is also tricky. Resting on the laurels of ‘foreign heritage’ is no longer the way out. With...

If an international brand wants to establish online business in China, Tmall is the marketplace it can almost never avoid. To make things easier, brands can work with Tmall Provides (TPs). These agencies offer help from A to Z: establishing a Tmall store, sorting out legal issues, protecting your IP...

If you are still only thinking about Tmall & JD when it comes to China cross-border e-commerce platforms, then you definitely need to catch up. In recent years, many western players, especially fashion retailer, have tapped into the Chinese e-commerce market. These platforms offer custom clearance and free shipping services,...