Little Red Book or RED, a social e-commerce app, announced the launch of its “brand partner platform" in January. It helps brands connect directly to the site’s influencers if they would like to arrange for sponsored posts, endorsements or positive reviews. But it also introduced something else. Possibly one of...
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E-commerce
A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
Daigou (cross-border personal shoppers) are affected by the changes in the Ecommerce law but they seem to be at a loss on where to start to comply with it. Instead they are trying to "stay low" through all kinds of tactics including hand drawn pictures of the products they sell...
>> Hey! >> The 2020 Calendar is out now. >> Click here China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...
The growth rate of Singles’ Day has been slowing since 2015. This year, Singles’ Day GMV grew 23.7%, compared to last years’ 43.5% growth. But growth figures aside, Singles’ Day has changed China’s retail landscape as it continually introduces new brands and products from different countries. For some overseas retailers,...
China’s e-commerce market is the largest in the world and already represents more than 40% of the total global e-commerce spending. This year, China’s Singles’ day set a new record with US$30.8 and 27% growth when compared to last year. In the next four years Chinese online sales are expected...
The Chinese consumption patterns have been changing in the last few years, which is reflected in the increasingly willing to purchase more high quality products. In order to adapt to the new trends, the Chinese government announced that they will lift the tax-free ceiling for personal cross-border e-commerce retail purchases....
Alibaba's platform Taobao started testing a new feature last week that includes product reviews from Xiaohongshu (better known as Little Red Book or RED). RED is a growing and promising social media platform where shoppers can write reviews and share previous experiences on a wide variety of topics. With this...
The social media platform RED (or Little Red Book) is an online sharing community which enables users to post their recommendations based on their previous experiences. Unlike other social media, the platform aims to offer more informative and detailed content in order to make it more authentic and build trust...
Two of the world biggest e-commerce festivals took place in November. On the 11th China’s Singles’ Day set a record with US$30.8 billion in sales while on the 23rd the US Black Friday online sales reached around US$6.3 billion (in 2017 it was US$5 billion). This massive difference represents the...