Social e-commerce platform Pinduoduo is expanding into China’s booming cross-border e-commerce business in an effort to meet growing consumer demand for quality goods. The expansion comes as Chinese e-commerce giants are raising stakes in their globalization initiatives, aiming to bring in more imported products – seen as higher quality – to...
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Ecommerce
More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
Online versus offline was an “either-or” retail equation not long ago. The popularity of new retail is creating a more favorable third option that combines both in-shop and online experiences. All major Chinese tech giants including Alibaba, Tencent, JD, Xiaomi, and Meituan have made similar moves. And now Kaola from Netease,...
First Weibo started gaining ground as the go to Social platform for Travel related posts. And now even Little Red Book is joining the fray with people flocking to the platform for Travel reviews and inspiration. Where does that leave WeChat? It plays its own crucial role in helping brands...
We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
Little Red Book or RED, a social e-commerce app, announced the launch of its “brand partner platform" in January. It helps brands connect directly to the site’s influencers if they would like to arrange for sponsored posts, endorsements or positive reviews. But it also introduced something else. Possibly one of...
A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
Daigou (cross-border personal shoppers) are affected by the changes in the Ecommerce law but they seem to be at a loss on where to start to comply with it. Instead they are trying to "stay low" through all kinds of tactics including hand drawn pictures of the products they sell...
China’s ecommerce (cross-border & domestic) market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border ecommerce reached 67.2 billion yuan in China, up 53.7% year-on-year. Additionally, data provided by the Ministry of...
Earlier this month, Douyin opened its shopping cart feature. It's rival short video app Kuaishou following up, upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants services such Alibaba-owned Taobao and Tmall, as well as mobile e-commerce platform Youzan in the hope of...