The last 18 months have been an important point in AgencyChina’s growth. We’ve been fortunate to work with household names (like Johnson & Johnson), as well as up-and-coming brands (like VeraCova). Our insights and expertise has been recognized by Wall Street Journal, Bloomberg, Reuters, Vogue Business and Business of Fashion....
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E-commerce
Overseas markets face a challenging business environment. Many companies are looking to China for growth. Alibaba, China’s pre-eminent e-commerce company, wants to help high-quality overseas brands make the leap. Alibaba’s cross-border e-commerce marketplace, Tmall Global, announced plans to bring 1,000 new overseas brands onto its e-commerce platform over the next...
As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...
Have you heard of "livestream e-commerce" but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is the time to read this blog post and five slides! Like many other things...
At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category. So, what did Saturnbird do to achieve breakout success? Solved...
If you’re familiar with our blog, you would know we’re massively into skincare. Not only do we highlight opportunities for skincare brands in China, but we roll up our sleeves and get results for exciting brands in growing niches. Today, we’re going to look at what cruelty-free skincare brands are...
At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...
The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...
Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...