China is the world's largest e-commerce market. From the overall penetration rate of e-commerce, there is still a broad space for improvement, and potential categories determine the future growth space of the industry. In terms of the overall category, the penetration rate of e-commerce is about 25% at present. But...

China's two largest short video platforms, Douyin and Kuaishou, have embraced cross-border e-commerce. This further illustrates how these short video platforms are building out their e-commerce capabilities. Last December, Douyin flagged its intentions to help merchants sell through Douyin via cross-border e-commerce. It subsequently started onboarding merchants in January 2021....

Douyin is TikTok’s namesake in China. It’s a wildly popular short video app with over 600 million active daily users. That’s half of China's population. Unlike TikTok, Douyin has clear e-commerce integration. Douyin users can click links within each short video and complete purchases inside the app. This makes Douyin...

It’s been a whirlwind year for China’s e-commerce sector. All markets and industries have struggled under the weight of coronavirus. The only exception – e-commerce. In the first half of 2020, China’s online retail sales totalled 5,150.1 billion yuan (US$727.36 billion), up 7.3% year-on-year. That means China’s e-commerce sales are...

China’s yoghurt market has seen exceptional growth. Increasing dairy consumption and yoghurt’s popularity as a snack have meant double-digit growth over the last five years, and created a market worth USD $20 billion. Let’s unpack the size of the opportunity and what it means for imported brands.  Image: Getty Images;...

Chinese e-commerce giants Alibaba, JD and Pinduoduo have seen a boom in sales during the 618 shopping festival, the first major shopping festival this year. From publicly-available sales figures, China’s two biggest e-commerce giants, Alibaba and JD, handled $136.51 billion of sales through their platforms over 618. For those that...

The last 18 months have been an important point in AgencyChina’s growth. We’ve been fortunate to work with household names (like Johnson & Johnson), as well as up-and-coming brands (like VeraCova). Our insights and expertise has been recognized by Wall Street Journal, Bloomberg, Reuters, Vogue Business and Business of Fashion....

Overseas markets face a challenging business environment. Many companies are looking to China for growth. Alibaba, China’s pre-eminent e-commerce company, wants to help high-quality overseas brands make the leap. Alibaba’s cross-border e-commerce marketplace, Tmall Global, announced plans to bring 1,000 new overseas brands onto its e-commerce platform over the next...

As we move into our fifth month living in a global pandemic, physical retail continues to lag behind online retail. Many consumers have begun aggressively shopping online for products that would have otherwise been bought at physical retail stores. Previously, AgencyChina put together a 2020 China e-commerce calendar to help...

Have you heard of "livestream e-commerce" but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is the time to read this blog post and five slides! Like many other things...