Between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion yuan in China, up 53.7% year-on-year. Not surprising the Chinese government places great importance on developing cross-border e-commerce and other new forms of trade. Officials have said that China will expand and improve the existing policies on...
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E-commerce
The Singles' Day event has grown into the world's largest online shopping festival. The total revenue of 2018 represents a 27% increase from 2017 setting a new record with $30.8 billion in sales. However, this represent the lowest-ever annual growth rate for the event which might be a consequence of...
The Chinese online consumer preferences have been changing in the last few years. The ongoing tech empowerment of the middle class and lower middle class is reflected in the rapid success of Pinduoduo and in the rapidly increase sales of instant noodles, paper towels, and low-end consumer products. After years...
JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this new retail option. So now is the right time to learn more and expand your multi-channel strategy for China! The ecommerce sector in China rarely...
When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It...
5 things you should know about the shopping addiction of China This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket...
The idea is simple: a physical store that demonstrates the convenience and simplicity of online shopping. It’s the core of “New Retail” - using technology and data to merge online and offline shopping - and China’s biggest ecommerce players are investing heavily in this strategy. In China, 15 percent of...
Whether you are planning on entering the Chinese consumer market in 2018 or you’re already (successfully) selling in China, being knowledgeable about all Chinese ecommerce holidays should definitely be one of your New Year’s resolutions. As experience tells us that tailoring sales strategies around Chinese traditions and cultures has proven...