Have you heard of "livestream e-commerce" but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is the time to read this blog post and five slides! Like many other things...
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E-commerce
At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category. So, what did Saturnbird do to achieve breakout success? Solved...
If you’re familiar with our blog, you would know we’re massively into skincare. Not only do we highlight opportunities for skincare brands in China, but we roll up our sleeves and get results for exciting brands in growing niches. Today, we’re going to look at what cruelty-free skincare brands are...
At $5.8 trillion last year, China has the second-largest retail market in the world. We’ve dedicated ourselves to helping domestic and international brands unlock this opportunity. Going into 2020, the start of a new decade, we’re revisiting routes to market for international brands into China. Our first stop: Cross-border e-commerce...
10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...
The China skincare market is on the up and up. China’s urban professionals are spending more on skincare than luxury. According to Kantar, investment in skincare and cosmetics outstripped spend on handbags for surveyed consumers. We use the term ‘investment’ very deliberately. Just like investing in stocks, local Chinese consumers...
Still a status symbol, as well as companion and even furry family member, Chinese consumers’ spending on pets has evolved in recent years turning China's pet market into one to watch. Overall, China's urban pet (dog and cat) consumer market is expected to surpass the threshold of 200 billion yuan...
Another year, another record-breaking Double 11 or as most of you might now it, Singles Day. China’s overall e-commerce sales during the e-commerce extravaganza of Double 11 increased more than 30% year on year to RMB 410.1 billion ($58.56 billion) across platforms such as Tmall, JD, Suning, and Pinduoduo, according...
$200 may sound like a lot to pay for a whitening serum by Korean beauty brand Sulwhasoo. But for Beijing based Yiyang Li, it’s worth the price. The average Chinese Female Middle Class Consumer uses 14 beauty products for their skin, hands and face, according to L'Oréal experts we have...
Alibaba Group has acquired Kaola from Netease for $2 billion. Tmall Global and Kaola are China’s largest and second-largest cross-border e-commerce platforms, respectively, holding 31.7% and 24.5% of the market. These two businesses together will dwarf rivals like JD Worldwide, VIP International and Amazon China. The move has the potential...