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digital marketing channels

The growth rate of Singles’ Day has been slowing since 2015. This year, Singles’ Day GMV grew 23.7%, compared to last years’ 43.5% growth. But growth figures aside, Singles’ Day has changed China’s retail landscape as it continually introduces new brands and products from different countries. For some overseas retailers,...
The social media platform RED (or Little Red Book) is an online sharing community which enables users to post their recommendations based on their previous experiences. Unlike other social media, the platform aims to offer more informative and detailed content in order to make it more authentic and build trust...
Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...
Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China's paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key...