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Digital Marketing Channels

2022 China E-commerce Calendar

China is the world's largest e-commerce market. From the overall penetration rate of e-commerce, there is still a broad space for improvement, and potential categories determine the future growth space of the industry. In terms of the overall category, the penetration rate of e-commerce is about 25% at present. But...
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Local challenger takes on Nestle in China’s ready-to-drink coffee market

At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category.  So, what did Saturnbird do to achieve breakout success? Solved...
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Weibo testing new social lifestyle app, Oasis

On Monday Chinese microblogging platform Weibo launched a new lifestyle platform, Oasis. It combines social media and forum functionalities. The launch of the new app may help microblogging platform Weibo fend off competition from Xiaohongshu, also known as RED. The app is a hybrid of Instagram and Xiaohongshu in layout...
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Why Ampoules Present a Big Opportunity for Chinese Beauty

Chinese consumers’ new obsession with ‘cosmeceuticals’ — cosmetic products that have medicinal properties — is evident on the shopping app Little Red Book where #安瓶 (#ampoules) was hashtagged over 100,000 times. Cutting-edge beauty products like ampoules are a great example of how Chinese consumers are now demanding sophisticated products and...
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Live Commerce in China For Small And Big Brands

Like many other things in China, livestreaming has taken on a different route and trajectory to the rest of the world. In other regions, livestreaming is focused on social and gaming. In China, livestreaming has these dimensions too, and has found an important role in e-commerce, creating China's Live Commerce...
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3 Unique Features of China’s New Retail

The concept of ‘New Retail’ has proven to be revolutionary since 2017. Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this...
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Get To Know New Retail In China

Have you heard of China’s New Retail, but aren’t quite sure what it is or how retailers can use it in their advantage? Read on to get up to speed in record time – all it takes is the time to read this blog post and 5 slides! New Retail...
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New "Lion King" evokes fond memories of Chinese filmgoers

On July 12, the new version of "The Lion King" hit the big screens on the Chinese mainland, a week earlier than North American cinemas. And it was a big success! Many netizens left their abundant comments on some of China's major social media platforms such as Weibo and Douban,...
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'Cinderella stories' hold staying power in modern age

Last year it was the inspiring story of a heroine rising from a lowly maidservant to a royal concubine in ‘The Story of Yanxi Palace’. This year, it is a modern romance series titled ‘Go Go Squid’ that is likely to follow suit. Since its July 9 debut, Go Go...
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WeChat Celebrates China’s Children’s Day With 5 Awesome Luxury Campaigns

Children’s Day is celebrated across the country. This special day took place on June 1 in China. Nearly all kindergarden and elementary schools take a half-day off just to commemorate the festival with the kids and their respective parents. To celebrate this holiday, various luxury brands brought up WeChat campaigns...
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