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Digital Marketing Channels

Baidu-backed Haokan Video blocked from WeChat Moments

The competition between Chinese tech giants has reached yet a new feverish pitch. Tencent has blocked Baidu-backed video platform Haokan from sharing content to WeChat’s popular feed. Haokan content shared on WeChat Moments was only visible to the sharer, not to his or her contacts. Tencent is trying to keep...
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Little Red Box; Social Media; China

Going Deeper than the Buzz: Share the Best Lifestyles on RED

The social media platform RED (or Little Red Book) is an online sharing community which enables users to post their recommendations based on their previous experiences. Unlike other social media, the platform aims to offer more informative and detailed content in order to make it more authentic and build trust...
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China E-commerce Sales

The Truth About KOL's Impact on China E-commerce Sales

Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...
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Platform; China; Alibaba

Alipay to issue electronic marriage licenses for people married in Jiangsu Province

The government in China is digitizing their services more and more. Earlier this year the government in Jiangxi province issued ID chips for smartphone users. Attach to the SIM card it can store sensitive identifying information for safer verification over the internet. China’s tech companies have caught onto this trend...
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How WeChat mini-programs can be used to boost the hospitality industry inside and outside of China

The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry. In the first half of 2018, mini-programs racked up 280 million daily users, including an average of...
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Zhihu - a less famous yet crucial Chinese social media platform - The who, how and what

While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their intended audience as well as Zhihu. Zhihu is a Chinese-language Q&A platform, similar to Quora, which came online in early January 2011. Right from the...
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Kuaishou launches Snap Spectacles-like product as Tencent Weishi gets a new action cam

The battle between Chinese short-video gaints is moving from online to offline. Tencent Weishi, a short-video platform owned by Tencent announced a Gopro-like action-camera in collaboration with manufacturer EKEN on Tuesday. Meanwhile, Kuaishou announced on the same day a Snap Spectacles-like product in collaboration with Chinese spec-maker Starci. Whether the...
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Exclusive: Toutiao to build up a partial paywall for its top-ranked news app in China

In 2017, China’s paid content market has reached $738.9 million and is expected to grow to $3.5 billion by 2020. Jinri Toutiao is taking action by allowing media companies to set up and operate paid, content columns on its app. Even though the new feature is still in alpha testing,...
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Ximalaya, Dedao and more: the boom of Chinese paid audio content

Chinese internet consumers are no longer unwilling to pay for digital content. According to the report by iresearch.cn China's paid digital content market is expected to grow from RMB 4.9 billion in 2017 to RMB 23.5 billion RMB in 2020. Which indicates that healthy and good quality content is the key...
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Milan’s Luxury District Becomes First in Europe to Launch Official WeChat Account

As WeChat gets more and more user friendly it allows brands to promote their products and services in varies ways. Traditional retail areas in Europe are also starting to realize the potential. And they are not wrong! 64 percent of Chinese 20 to 30-year-olds still prefer to shop for luxury...
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