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Digital Marketing Channels

Get To Know Little Red Book In Just 5 Slides

Your ultimate cheat sheets in getting to know this exploding Social Commerce platform. Have you heard of Little Red Book, but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is...
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What is Yunji? And what can we learn from its IPO?

You might not have heard of Yunji, one of the latest giants of Chinese social commerce. Yet, it just went IPO on the Nasdaq, raising $121 million USD. Who is this new booming social commerce company? Like Pinduoduo, Yunji is a social commerce company relying mostly on WeChat sharing in...
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Why the Female Power Suit Is the Next Big Business in China

In the West, women’s suits have had cultural momentum during the 1970s’ feminist movement. In 2019, the Chinese TV series “All is Well,” featuring actress Yao Chen dressed in a suit most of the time, underlines China’s suit trend. There are now over 4,600 posts under the hashtag # Su...
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Pinduoduo eyes high-end buyers in cross-border e-commerce launch

Social e-commerce platform Pinduoduo is expanding into China’s booming cross-border e-commerce business in an effort to meet growing consumer demand for quality goods. The expansion comes as Chinese e-commerce giants are raising stakes in their globalization initiatives, aiming to bring in more imported products – seen as higher quality – to...
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Where Are WeChat Mini-Programs Headed in 2019?

WeChat Mini-Programs took off in 2018, with thousands of brands and retailers diving in to explore business opportunities. This article summarizes survey results from 8,000 WeChat Mini-Program users and links use habits to implications for brands and retailers. Nearly 70% of users are optimistic about Mini-Programs future development, and over...
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Cross-border e-commerce platform NetEase Kaola extends offline presence

Online versus offline was an “either-or” retail equation not long ago. The popularity of new retail is creating a more favorable third option that combines both in-shop and online experiences. All major Chinese tech giants including Alibaba, Tencent, JD, Xiaomi, and Meituan have made similar moves. And now Kaola from Netease,...
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GENCYCHINA’S 2019 CHINA INTERNET PLATFORM TRENDS

2019 China Internet Platform Trends

We’ve prepared a list of internet platform trends for those who have digital presences in China, are contemplating digital presence, or just interested in tech generally. This list is part of a Predictions Mini-Series in which we also cover travel and consumption trends for the coming year. Before we dive...
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Shopping app Little Red Book opens platform for brand-KOL partnerships

A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
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2019 China E-commerce Holiday Calendar

>>  Hey!  >>  The 2020 Calendar is out now. >>  Click here  China’s cross-border e-commerce & domestic e-commerce market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border e-commerce reached 67.2 billion...
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Slow growth aside, Singles’ Day displayed its value to China retail

The growth rate of Singles’ Day has been slowing since 2015. This year, Singles’ Day GMV grew 23.7%, compared to last years’ 43.5% growth. But growth figures aside, Singles’ Day has changed China’s retail landscape as it continually introduces new brands and products from different countries. For some overseas retailers,...
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