Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...

Zhihu is the Chinese counterpart of Quora. Nowadays, Chinese consumers turn to a variety of channels to research new brands. Populating discussion about your brand on Zhihu is one simple method to build an online presence without even investing in a website or social media account, and It can be...

Building trust in China is an absolute must for any brand, and even established overseas brands have an uphill battle without the right digital marketing strategy localized for China. While foreign brands in China have traditionally enjoyed high levels of consumer “trust”, such as infant milk formula providers, there is...