Although SMS marketing campaigns might sound outdated with the emerge of mobile internet and online messaging apps, SMS marketing in China remains one of the most cost effective ways to reach your target audience.
You can add text messages to your campaigns for a multi-channel approach, as they are the perfect way to connect with your customers anytime, and anywhere. Because of the global coverage and high deliverability, text messages work for example very well as a reminder or a way to create more buzz around your brand.
Track customer behavior
Furthermore, the easy-to-use platform enables you to track customer behaviors in real time with features such as URL tracking and subscription management.