Tag:

Retail

When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
5 things you should know about China’s shopping addiction This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket is to...
Is your company losing luster back home? Brands are finding growth opportunities in China by reinventing themselves in order to targeting a growing consumer market. Here’s how five international brands have started a clean slate by reinventing themselves through their branding in China. This is the second article in a...
This is the first article in short three-piece series called: “Why China?” Read on to find out why some of America’s biggest retailers are focusing on selling in China over the US. A country of firsts Earlier this month, Starbucks opened its doors to welcome customers to its largest mega-store...
The idea is simple: a physical store that demonstrates the convenience and simplicity of online shopping. It’s the core of “New Retail” - using technology and data to merge online and offline shopping - and China’s biggest ecommerce players are investing heavily in this strategy. In China, 15 percent of...