Online versus offline was an “either-or” retail equation not long ago. The popularity of new retail is creating a more favorable third option that combines both in-shop and online experiences. All major Chinese tech giants including Alibaba, Tencent, JD, Xiaomi, and Meituan have made similar moves. And now Kaola from Netease,...
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Retail
China’s ecommerce (cross-border & domestic) market continues to see high double-digit growth year on year. A recent publication from the Chinese government mentioned that between January and October 2018 retail imports of cross-border ecommerce reached 67.2 billion yuan in China, up 53.7% year-on-year. Additionally, data provided by the Ministry of...
The multinational Chinese company Alibaba Group and the Fung Retailing, the retail business of the Fung Group, announced a strategic partnership last week. This collaboration will be built on the strengths of both parties in online and offline retailing, since Alibaba has over 600 million users while Fung Retailing has...
The first China International Import Expo (CIIE), hailed as symbol of China opening up, was held from Nov. 5 to Nov. 10, 2018 in Shanghai. During the expo Chinese firms signed import deals worth more than 57.8 billion US dollars which included sectors such as smart manufacturing, consumer goods, food...
Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...
Codiva chocolate, KLG Fried Chicken, Srutbucsk Coffee, New Bylenera sneakers. China is still coping with many stories of fake products and even complete fake stores. The brick-and-mortar stores are easier to spot and close down, but the internet is the perfect hideout. Unsurprisingly Europol estimates that 86% of fakes still...
When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its...
5 things you should know about China’s shopping addiction This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket is to...
Is your company losing luster back home? Brands are finding growth opportunities in China by reinventing themselves in order to targeting a growing consumer market. Here’s how five international brands have started a clean slate by reinventing themselves through their branding in China. This is the second article in a...