The first China International Import Expo (CIIE), hailed as symbol of China opening up, was held from Nov. 5 to Nov. 10, 2018 in Shanghai. During the expo Chinese firms signed import deals worth more than 57.8 billion US dollars which included sectors such as smart manufacturing, consumer goods, food...
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Every Mid-Autumn Festival, the Chinese market gets flooded with mooncakes, a kind of baked pastry that symbolizes family reunions and which is traditionally consumed as part of the celebrations. Ahead of the festival, which falls on Monday, a number of Chinese F&B companies branched out their offerings to include the...
Codiva chocolate, KLG Fried Chicken, Srutbucsk Coffee, New Bylenera sneakers. China is still coping with many stories of fake products and even complete fake stores. The brick-and-mortar stores are easier to spot and close down, but the internet is the perfect hideout. Unsurprisingly Europol estimates that 86% of fakes still...
When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its...
5 things you should know about the shopping addiction of China This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket...
Is your company losing luster back home? Brands are finding growth opportunities in China by reinventing themselves in order to targeting a growing consumer market. Here’s how five international brands have started a clean slate by reinventing themselves through their branding in China. This is the second article in a...
This is the first article in short three-piece series called: “Why China?” Read on to find out why some of America’s biggest retailers are focusing on selling in China over the US. A country of firsts Earlier this month, Starbucks opened its doors to welcome customers to its largest mega-store...
The idea is simple: a physical store that demonstrates the convenience and simplicity of online shopping. It’s the core of “New Retail” - using technology and data to merge online and offline shopping - and China’s biggest ecommerce players are investing heavily in this strategy. In China, 15 percent of...
In the weeks leading up to the most wonderful time of the year – the December Holidays – many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...