A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
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Niche platforms
Little Red Book, the explosively popular social e-commerce platform, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles. In this article, Jing Daily lists some different types of male influencers and how luxury brands can communicate through them.
While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their intended audience as well as Zhihu. Zhihu is a Chinese-language Q&A platform, similar to Quora, which came online in early January 2011. Right from the...
Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...
The Short video platform battle is stil on! Douyin's rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for...
When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...
The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a...