At AgencyChina, we love innovative products that unlock new growth. Saturnbird Coffee (三顿半), a local instant coffee company, is a standout example. In last year’s Double 11 e-commerce extravaganza, Saturnbird took top spot from Nestle in the instant coffee category. So, what did Saturnbird do to achieve breakout success? Solved...
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Niche platforms
10 years ago in 2010 China counted 138 million Online buyers. Fast forward to 2020 and this number is expected to be 894 million! On top of that China’s domestic and cross-border e-commerce growth continues to outpace retail sales growth. Data from the first 9 months of 2019 showed retail...
Alibaba Group has acquired Kaola from Netease for $2 billion. Tmall Global and Kaola are China’s largest and second-largest cross-border e-commerce platforms, respectively, holding 31.7% and 24.5% of the market. These two businesses together will dwarf rivals like JD Worldwide, VIP International and Amazon China. The move has the potential...
A new app called Zao went viral in China this weekend for its realistic face-swapping videos. But after controversy about its user policy, WeChat restricted access to the app on its messaging platform. Where have we heard this story before? It is the umpteenth time WeChat has blocked a popular...
A few months ago RED opened up the shopping cart features, and now it has taken a step towards encouraging partnerships between brands and KOLs. It opened a platform for verified brands and KOLs to search for and find each other. Companies and MCNs can now find influencers by searching...
Little Red Book, the explosively popular social e-commerce platform, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles. In this article, Jing Daily lists some different types of male influencers and how luxury brands can communicate through them.
While WeChat and Weibo come first to mind for foreign brands doing business in China, few Chinese social media platforms help brands connect with their intended audience as well as Zhihu. Zhihu is a Chinese-language Q&A platform, similar to Quora, which came online in early January 2011. Right from the...
Douying is growing at breakneck speed. It is reported to be the most downloaded app in Apple's App Store worldwide in the first quarter of this year reported by SensorTower. Now the platform made a move to bring more quality content and to retain users. Douyin reportedly identified a number of...
Cutting through the noise in China’s buzzing consumer market can be difficult for small to medium-size brands without the funds or partnerships to support mass distribution. The good news is that it’s still possible to create buzz among the right audience by distributing targeted content across niche platforms on a...
The Short video platform battle is stil on! Douyin's rival Kuaishou (快手), a short video sharing and live streaming platform has bought Acfun (A站), a platform for ACG (anime, comics, and gaming) fans. In this post, you will find out how this move will help Kuaishou in the battle for...