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Niche platforms

Four Cross-Border ecommerce platforms just for luxury brands

When choosing a platform, brands typically default to Tmall or JD.com, but they're not always the right choice, as they can be costly and swamp a brand with the range of other choices available to the end consumers. Although smaller than these two ecommerce giants, China has numerous other cross-border platforms...
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Redbook is a vital part of any beauty brand’s marketing mix

While deciding to purchase a product Chinese consumers have always had a tendency to do more research then any western consumers, on a count of the lack of trust in the market. That behavioral trait creates opportunities in today's online world. And Little Redbook has made the right move by...
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5 Tips to grow your brand online in China

China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...
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Toutiao sues Zhihu for defamation

The battle rages on. This article does not only show how intense the competition has gotten between the different platforms in the Chinese Digital market. It also shows the power of Zhihu as a branding and marketing tool. It is import for brands to cover all the bases in a...
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Social ecommerce service Sibu raises $7 million to boost mini-program project

Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It...
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Tencent and Baidu make strides into crowded short video market

China's short video industry is one of the country's fastest-growing markets. Among Kuaishou, Douyin and other short video streaming apps, Tencent and Baidu are fighting their way into the short video market as well. Let the battle begin. Which app will be the next frontrunner? Stay tuned with AgencyChina, we...
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The hidden world of Chinese livestreaming app Inke

With the rapidly growing livestreaming market in China, livestreaming is bound to become a hobby — or even a daily habit — for the average Chinese netizen. Take a look at this article on what Niche livestreaming platfrom Inke is doing!
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US Trivia hype has now also reached China

One of the latest hypes in the United States is the highly addictive HQ Trivia app.  And as always China has taken over the concept and, using its massive market, amplified it 10-fold! The app takes the form of a live game show, played in the US at 9 PM...
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The world of online (short) videos in China

With 290 million active online video users per day and an expected increase to 358 million in 2018, the popularity of short videos in China is undeniable! Due to its success and that of other ‘new’ flourishing media channels, the status of traditional media is declining. Over 40% of online...
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