Another great development to look forward to in the world of Niche platforms in China. The social ecommerce platform Sibu Group will be able to boost its mini program called 77 Seconds (77秒), which allows small cosmetic retailers to create mini programs for their WeChat micro stores very easily. It...
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Mini Programs
WeChat is an app that’s absolutely crucial to engaging with Chinese consumers. Over the last year numerous brands have launched their own WeChat mini-programs, as well as games and other novel marketing campaigns. According to research, users are not only increasing their time in mini-programs, but also their spending. Take...
It is another win for Tencent in the digital marketing battle for the attention of Chinese Netizens. A new WeChat Mini Program game which is taking China by storm. Like its popular predecessors Tiaoyitiao (jumping from box to box) it is a pretty simple yet addicting game. Little balls come...
International companies are talking a lot about WeChat as a crucial tool for doing business in China. So how do they do it? This article lists 6 luxury brands and their original campaigns with undoubtedly large budgets. However, even if your marketing budget is not that high there are still...
The success of Mini Programs, albeit somewhat delayed and underestimated, has not gone unnoticed by the industry. In response, 10 of China's most popular smartphone makers, including Huawei, Xiaomi, and OPPO, are teaming up to create and promote technical standards for download-free HTML-based "fast apps," like WeChat's mini programs. The...
In the weeks leading up to the most wonderful time of the year – the December Holidays – many luxury brands leveraged the festivities to enhance brand awareness and increase (online) purchases. Under the influence of the western holiday season, even in China the shopping malls and stores were covered...