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Mini Programs

How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue

More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
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Where Are WeChat Mini-Programs Headed in 2019?

WeChat Mini-Programs took off in 2018, with thousands of brands and retailers diving in to explore business opportunities. This article summarizes survey results from 8,000 WeChat Mini-Program users and links use habits to implications for brands and retailers. Nearly 70% of users are optimistic about Mini-Programs future development, and over...
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Baidu to invest RMB 1 billion in mini-program development

The mini-program battle is still on. Initially, mini-programs was created by WeChat, with a whopping 580,000 mini-programs being launched in 2017. Recognizing the attractive market, Chinese search giant Baidu recently launched an RMB 1 billion (around $140 million) mini-program fund targeting startups and developers to accelerate the construction of its...
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Platform; China; Alibaba

Alipay to issue electronic marriage licenses for people married in Jiangsu Province

The government in China is digitizing their services more and more. Earlier this year the government in Jiangxi province issued ID chips for smartphone users. Attach to the SIM card it can store sensitive identifying information for safer verification over the internet. China’s tech companies have caught onto this trend...
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What you should know about JD’s Kepler Mini-Program

JD.COM’s Kepler Mini-Program on WeChat offers amazing new mobile platform for brands interested in ecommerce in China. Few international brands have caught on to this new retail option. So now is the right time to learn more and expand your multi-channel strategy for China!   The ecommerce sector in China rarely...
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How WeChat mini-programs can be used to boost the hospitality industry inside and outside of China

The Chinese social media space moves at a hectic pace, and after a slow start in 2017, WeChat mini-programs are on the rise and offer immense value for companies in the hospitality industry. In the first half of 2018, mini-programs racked up 280 million daily users, including an average of...
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China’s coffee wars: How Luckin Coffee & Coffee Box plan to take on Starbucks

Two home-grown coffee startups are operating as fast as they can against the giant and dominate Startbucks. “New retail” is often used to describe Luckin, where customers order and pay on their app, for both delivery and pick up. Coffee Box wins major creative points for their marketing via WeChat...
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Burberry Launches 2 Handbags Just for China on First WeChat Mini-Program

Burberry is the latest in a long line of brands to launch a Valentine's Day campaign. Taking the form of a social game in honor of Chinese Valentine's Day, Burberry's campaign (which is said to be a mini-program but seems to be a regular H5 campaign) allows users to test...
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The secret to WeChat mini-games’ success: Interview with Li Qing, director of mini-games department

Official figures show there are now more than a million mini programs in circulation. With mini-games monetizing fast via advertising and in-app purchases, WeChat has announced in-game ad daily transaction volumes of up to RMB 10 million. Read on to find out how traditional offline chain stores can benefit from...
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1 Million Mini-Programs: What the Latest Mini-Program Stats Mean for Luxury Brands

Many mini-programs have already cemented their place in China's online ecosystem, but it is still surprising how fast they are growing. The number of daily active users has now reached 280 million. Mini-program have already been wildly for ecommerce, but now luxury brands also see the benefits from it and...
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