Tag:

KOLs

The main platforms used by B2B KOLs around the world are different. While in the west influencers usually use LinkedIn, email lists and podcasts, in China that is very different. Popular platforms used in China for B2B KOLs  are Zhihu, Ximalaya FM and Zhishi Xingqiu. Each platform has its own...
Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...
Little Red Book, the explosively popular social e-commerce platform, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles. In this article, Jing Daily lists some different types of male influencers and how luxury brands can communicate through them.
In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...
When it comes to KOL campaigns in China weibo might still take the biggest share across the majority of brands studied, but a series of female celebrities, including mega KOL Fan Bingbing have recently joined Xiaohongshu, one of the niche platforms in China. With many different channels and even more...