The main platforms used by B2B KOLs around the world are different. While in the west influencers usually use LinkedIn, email lists and podcasts, in China that is very different. Popular platforms used in China for B2B KOLs  are Zhihu, Ximalaya FM and Zhishi Xingqiu. Each platform has its own...

Brands want to see results when they embark on working with KOLs, which is why it can be disheartening when expensive marketing efforts result in low sales generation. However, it is important to remember that the value of a KOL is one that is measured not simply by their reach,...

Dyson's curling iron set suddenly garnered explosive interest on China's social media platform WeChat over the weekend. The storytelling and the user interaction following WeChat the post publication helped the article go viral. But the results were not just positive. Many WeChat users publicly shared their views on the product...

Little Red Book, the explosively popular social e-commerce platform, is seeing new growth opportunities in the male luxury market after launching a section exclusively featuring male styles. In this article, Jing Daily lists some different types of male influencers and how luxury brands can communicate through them.

In China, the millennial and Gen-Z generations are driving consumption. And celebrities and KOLs have a big impact on that purchasing behavior. According to a survey Chinese Social Media users are more receptive to brand recommendations by celebrities than any other country (63%-78%). It is important to note that celebrities...

According to a report by influencer marketing agency ParkLu many brands aren't always using the right platforms, picking the right people, or sending the most effective message to showcase their offerings through Influencers. This article summarizes three tips for brands running KOL campaigns in China.

When it comes to KOL campaigns in China weibo might still take the biggest share across the majority of brands studied, but a series of female celebrities, including mega KOL Fan Bingbing have recently joined Xiaohongshu, one of the niche platforms in China. With many different channels and even more...

China can be a complicated market for foreign brands to do business. From hosting a website to running a social media campaign, the digital norms in China deviate from those in the West and localizing is paramount to success. The two most obvious “first steps” are registering a verified WeChat...

Powered by advanced cloud technology, smartphones and the optional accessory of an adjustable selfie-stick, livestreaming in China is taking content consumers by storm. A Credit Suisse report, made available in September 2016, placed the personal livestreaming market in China to climb to 5 billion USD in value in 2017. Interestingly,...

With the largest middle class in the world, China is an attractive market for Western brands. Within China’s unique and fast-changing digital markets, foreign brands face various challenges and intensive competition from home-grown brands. Wondering how China’s digital market is different from rest of the world? Or what some of...