On July 22nd, 100 people bought a car on WeChat. This is easily one of the most interesting WeChat ecommerce case studies to date. How were the cars sold? What sales techniques did they use? Why was this campaign such a success? 100 limited edition MINI Cooper, a total value...

The Key Opinion Leader (KOL) market in China is massive – not only in terms of revenue, but also the tremendous number of influencers available for brands home and abroad. To help companies better plan their digital KOL strategy, AdMaster and Weboyi.com released the 2017 China KOL report this month....