On July 12, the new version of "The Lion King" hit the big screens on the Chinese mainland, a week earlier than North American cinemas. And it was a big success! Many netizens left their abundant comments on some of China's major social media platforms such as Weibo and Douban,...
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Social Media
Last year it was the inspiring story of a heroine rising from a lowly maidservant to a royal concubine in ‘The Story of Yanxi Palace’. This year, it is a modern romance series titled ‘Go Go Squid’ that is likely to follow suit. Since its July 9 debut, Go Go...
Video-driven e-commerce has been around since 2016. Now, video platforms such as Douyin and Kuaishou are selling Taobao products, and other social media platforms such as WeChat, Weibo, and Xiaohongshu are getting into the mix by testing e-commerce functions as well. Nowadays, e-commerce will focus more on the group of...
Your ultimate cheat sheets in getting to know this exploding Social Commerce platform. Have you heard of Little Red Book, but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is...
We are sure everyone is familiar with the Chinese social media platform weibo (similar as twitter), but how many of you knowing about the difference between general "#" and a super topics? In this article mentioned about the most important things about Weibo's super topics.
The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...
More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
Working with travel and tourism Key Opinion Leaders (KOL) isn't a new marketing strategy for travel brands in China. But how brands use KOLs that frequently travel for work, business or leisure is a relatively new question. Parklu asked four travel and hospitality industry experts on how they’re seeking an...
Online versus offline was an “either-or” retail equation not long ago. The popularity of new retail is creating a more favorable third option that combines both in-shop and online experiences. All major Chinese tech giants including Alibaba, Tencent, JD, Xiaomi, and Meituan have made similar moves. And now Kaola from Netease,...
First Weibo started gaining ground as the go to Social platform for Travel related posts. And now even Little Red Book is joining the fray with people flocking to the platform for Travel reviews and inspiration. Where does that leave WeChat? It plays its own crucial role in helping brands...