These days, Alibaba, Jingdong, and ByteDance are all developing new social platforms that target students, turning the college campus into a crucial battleground for the future of Chinese social media. Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me” ) is attracting interest from Chinese...
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Alipay introduced the mini-program feature a year ago and has committed a substantial amount of resources to building out an ecosystem. Recently, Ant Financial company announced that it will fully integrate Alipay’s mini-program feature with Chinese social media platform Sina Weibo. Merchants on the Alipay mini-program platform will benefit from...
On Monday Chinese microblogging platform Weibo launched a new lifestyle platform, Oasis. It combines social media and forum functionalities. The launch of the new app may help microblogging platform Weibo fend off competition from Xiaohongshu, also known as RED. The app is a hybrid of Instagram and Xiaohongshu in layout...
A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social platforms. “China already accounts for 44% of Asia Pacific’s social advertising spend, it is expected to grow from US$9.9 billion in 2018 to...
On July 12, the new version of "The Lion King" hit the big screens on the Chinese mainland, a week earlier than North American cinemas. And it was a big success! Many netizens left their abundant comments on some of China's major social media platforms such as Weibo and Douban,...
Last year it was the inspiring story of a heroine rising from a lowly maidservant to a royal concubine in ‘The Story of Yanxi Palace’. This year, it is a modern romance series titled ‘Go Go Squid’ that is likely to follow suit. Since its July 9 debut, Go Go...
Video-driven e-commerce has been around since 2016. Now, video platforms such as Douyin and Kuaishou are selling Taobao products, and other social media platforms such as WeChat, Weibo, and Xiaohongshu are getting into the mix by testing e-commerce functions as well. Nowadays, e-commerce will focus more on the group of...
Your ultimate cheat sheets in getting to know this exploding Social Commerce platform. Have you heard of Little Red Book, but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is...
We are sure everyone is familiar with the Chinese social media platform weibo (similar as twitter), but how many of you knowing about the difference between general "#" and a super topics? In this article mentioned about the most important things about Weibo's super topics.
The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...