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Social Media

The future of e-commerce on Douyin and 5 tips how to prepare

Douyin is TikTok’s namesake in China. It’s a wildly popular short video app with over 600 million active daily users. That’s half of China's population. Unlike TikTok, Douyin has clear e-commerce integration. Douyin users can click links within each short video and complete purchases inside the app. This makes Douyin...
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Ant Financial to fully integrate Alipay mini programs with Weibo

Alipay introduced the mini-program feature a year ago and has committed a substantial amount of resources to building out an ecosystem. Recently, Ant Financial company announced that it will fully integrate Alipay’s mini-program feature with Chinese social media platform Sina Weibo. Merchants on the Alipay mini-program platform will benefit from...
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Weibo testing new social lifestyle app, Oasis

On Monday Chinese microblogging platform Weibo launched a new lifestyle platform, Oasis. It combines social media and forum functionalities. The launch of the new app may help microblogging platform Weibo fend off competition from Xiaohongshu, also known as RED. The app is a hybrid of Instagram and Xiaohongshu in layout...
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Social Ad spend to triple to by 2023

A new report from Forrester says social advertising spend in China is likely to triple by 2023 as video continues to catalyse revenue per user on social platforms. “China already accounts for 44% of Asia Pacific’s social advertising spend, it is expected to grow from US$9.9 billion in 2018 to...
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New "Lion King" evokes fond memories of Chinese filmgoers

On July 12, the new version of "The Lion King" hit the big screens on the Chinese mainland, a week earlier than North American cinemas. And it was a big success! Many netizens left their abundant comments on some of China's major social media platforms such as Weibo and Douban,...
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'Cinderella stories' hold staying power in modern age

Last year it was the inspiring story of a heroine rising from a lowly maidservant to a royal concubine in ‘The Story of Yanxi Palace’. This year, it is a modern romance series titled ‘Go Go Squid’ that is likely to follow suit. Since its July 9 debut, Go Go...
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Get To Know Little Red Book In Just 5 Slides

Your ultimate cheat sheets in getting to know this exploding Social Commerce platform. Have you heard of Little Red Book, but aren’t quite exactly sure what it is or how your brand can use it? Read on to get up to speed in record time – all it takes is...
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What are Weibo's "super topics"

We are sure everyone is familiar with the Chinese social media platform weibo (similar as twitter), but how many of you knowing about the difference between general "#" and a super topics? In this article mentioned about the most important things about Weibo's super topics.
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The Commercial Opportunity of Gender Fluidity

The global rise of gender fluidity indicates a growing desire to embrace personal exploration beyond the narrow identity codes of masculinity and femininity. Today, toxic masculinity or passive femininity can be replaced with new types of roles: sensitive men or strong women. These new concepts represent a positive step forward,...
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How Vipshop’s WeChat E-Commerce Mini-Program Added Users but Not Revenue

More and more companies have adapted their business models in China to include a Wechat shop, especially WeChat mini-program shops lately. But brands have to keep in mind what makes selling on WeChat potentially profitable. Namely the social sharing feature, creating a sort of Facebook/Groupon mash-up. And that is not...
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