Particularly in China, where people are not encouraged to outwardly show emotion, emojis have become an especially important means of communication. Many brands have tried emoji marketing on a global scale, but few of them have yet to make emojis an integral part of their China-based campaign. So why aren’t brands taking advantage...

Last weekend many brands in China released WeChat marketing campaign for Father's Day. Recent reports show that the Chinese men's beauty industry is growing at a rate twice as fast as global forecasts. Which means Chinese men's willingness to experiment with different beauty products represents a golden opportunity for new...

Building trust in China is an absolute must for any brand, and even established overseas brands have an uphill battle without the right digital marketing strategy localized for China. While foreign brands in China have traditionally enjoyed high levels of consumer “trust”, such as infant milk formula providers, there is...

In the digital marketing world, social media is an ideal place for people to discover new brands and read about new products. Even though everybody is talking about WeChat in China, Weibo should definitely not be neglected! One strong indicator is the company's revenue which increased by 76% compared to this...

Powered by advanced cloud technology, smartphones and the optional accessory of an adjustable selfie-stick, livestreaming in China is taking content consumers by storm. A Credit Suisse report, made available in September 2016, placed the personal livestreaming market in China to climb to 5 billion USD in value in 2017. Interestingly,...

We always preach that every brand should consider the Niche platforms in China, besides the big players WeChat and Weibo. And in its own way Instagram has also become a niche platform in China. Just look at how the Chinese brand Shang Xia (also called the ‘Chinese Hermès’) is reaching its...

In the beginning of 2018, WeChat has become much friendlier towards brands and retailers, allowing users to purchase products or visit online stores by clicking on ads in their Moments feeds. Unfortunately, this great function does not yet apply to the fashion industry. Continue reading this article to know more...

The success of Mini Programs, albeit somewhat delayed and underestimated, has not gone unnoticed by the industry. In response, 10 of China's most popular smartphone makers, including Huawei, Xiaomi, and OPPO, are teaming up to create and promote technical standards for download-free HTML-based "fast apps," like WeChat's mini programs. The...

With the largest middle class in the world, China is an attractive market for Western brands. Within China’s unique and fast-changing digital markets, foreign brands face various challenges and intensive competition from home-grown brands. Wondering how China’s digital market is different from rest of the world? Or what some of...

China has its own official Valentines day on the 17th of August  (Double Seventh), and an unofficial Valentine’s Day on the 20th of May (520 day) because the numbers sound like “I love you” in Chinese. But all those cupid arrows haven't saturated the loving couples in China because for years...