WeChat is considered a paramount Chinese digital marketing channel for international brands doing businesses in China. Especially WeChat Moments ads is a booming trend that brings more opportunities for marketers to advertise in China. What is WeChat Moments Advertising? Advertising on WeChat Moments is a similar method as advertising on Facebook...

5 things you should know about China’s shopping addiction This is the third article in short three-piece series called “Why China?” This piece explores China’s growing love affair with shopping. Every country has their own national pastime. As football is to Brazil, bullfighting is to Spain and cricket is to...

The idea is simple: a physical store that demonstrates the convenience and simplicity of online shopping. It’s the core of “New Retail” - using technology and data to merge online and offline shopping - and China’s biggest ecommerce players are investing heavily in this strategy. In China, 15 percent of...

Marketing based on sport events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years. During FIFA World Cups, both brands related to sports, such as Nike and Adidas, as brands non related to sports, such as Coca-Cola, McDonalds, Amazon,...

On July 22nd, 100 people bought a car on WeChat. This is easily one of the most interesting WeChat ecommerce case studies to date. How were the cars sold? What sales techniques did they use? Why was this campaign such a success? 100 limited edition MINI Cooper, a total value...

 For international companies in China, MNCs and SMEs, localizing digital marketing strategy is hard. First, it’s a big challenge to sell almost anything in the (over-) saturated market. Second, find the right proposition is also tricky. Resting on the laurels of ‘foreign heritage’ is no longer the way out. With...